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SEO Specialist

Rankings.io

St. Louis, missouri


Job Details

Full-time


Full Job Description

  • Editing and optimizing content to improve a client's content ranking in search engines
  • Have a keen eye for detail and possess excellent SEO and content trends knowledge
  • Publishing new content and improving existing content
  • Creating keyword-targeted copy to optimize content for specific key phrases
  • Using digital tools to identify search trends and key phrases
  • Publishing and enhancing landing pages in WordPress
  • Creating custom graphics and enhancing images for landing pages and blogs
  • Posting and optimizing blogs for targeted phrases.
  • Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
  • Create local strategies with the client using their Google My Business API to maintain accurate location data
  • Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
  • Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
  • Interpreting copywriting briefs to understand project requirements
  • Collaborating with Account Managers and Project Managers on client campaigns
  • Maintaining editorial calendars
  • Editing content to improve optimization
  • Ensuring that SEO and SMO strategies are effectively implemented
  • Marking up sites and content with JSON schema
  • Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells 
  • Optimizing permalink structures to improve URL clarity and SEO performance.
  • Implementing and managing 301 redirects to preserve rankings and link equity.
  • Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
  • Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.

Requirements

  • 1-2+ years experience doing SEO work for clients within an agency environment
  • 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
  • Expert knowledge of SEO and Analytics
  • Expert knowledge of WordPress & complex themes
  • Desire to lead local strategy for large-growth SEO client
  • Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
  • Excellent writing, editing, and proofreading skills
  • Knowledge of HTML, CSS, and JSON
  • Knowledge of Ahrefs, SEMrush, and Google Search Console.
  • Experience in the legal vertical
  • SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
  • Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
  • Advanced technical SEO experience is a plus

Benefits

  • Work remotely from home
  • 12 days of PTO within 1st year
  • 3% Match SIMPLE IRA
  • 100% Health Insurance (including fully employer-funded coverage)

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