Senior Brand Manager

Rapsodo's headquarters are situated in Singapore, complemented by offices strategically positioned across the United States, Turkey, and Japan. Rapsodo is more than sports technology and data analytics. It is the undisputed leader in affordable, pro-grade technology for athletes looking to get more out of their game. Current partners include Major League Baseball teams, USA Baseball, Golf Digest, PGA of America, and over 1000 NCAA athletic departments.

The Senior Brand Manager will be responsible for championing the development and execution of Rapsodo brand strategies while building brand awareness and managing in-house creative team, contractors and agencies. This role requires a strategic thinker with a creative mindset, excellent communication skills, and a proven track record in brand management.

Join Team Rapsodo in defying limits and unlocking limitless potential, one data point and one heart-felt success story at a time.

Powered by Athletes who get it, and Engineers who can do it.

Roles & Responsibilities

Brand Strategy Development:

• Develop and implement comprehensive brand strategies that align with company goals and market trends.
• Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.
• Define brand positioning, messaging, and value propositions to ensure consistency across all touchpoints.

Campaign Planning and Execution:

• Lead the planning, development, and execution of integrated marketing campaigns.
• Collaborate with cross-functional teams, including Diamond Sports and Golf Business leaders, product development, marketplace manager, sales, and customer success, to ensure cohesive brand messaging.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Brand Champion:

• Act as the Rapsodo brand ambassador, promoting brand values and vision both internally and externally.
• Ensure brand consistency across all marketing materials, communications, and channels.
• Educate and inspire internal teams about the importance of brand integrity and adherence to brand guidelines.

Performance Tracking and Reporting:

• Establish metrics and KPIs to measure the effectiveness of brand initiatives.
• Prepare regular reports on brand performance, providing actionable insights to senior management.
• Stay updated on industry trends and best practices to continuously improve brand strategies.

Agency Management:

• Brief and manage external marketing agencies on brand strategy, PR, creative development, and campaign execution.
• Provide clear direction and feedback to agency teams to ensure brand consistency across all marketing materials.
• Monitor agency performance against agreed-upon KPIs and make necessary adjustments.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in brand management, preferably within [industry].
• Proven experience in managing external agencies and driving successful brand campaigns.
• Strong strategic thinking and creative problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing analytics and performance measurement tools.