Manager - Product Planning, Product Management, Marketing
WinTech
Monett, missouri
Job Details
Full-time
Full Job Description
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Lead market research initiatives to identify customer needs, market trends, and competitive landscape.
- Collaborate with cross-functional teams including product development, sales, and operations to define product requirements and go-to-market strategies.
- Manage the entire product lifecycle from ideation to launch, including product roadmap development, feature prioritization, and product positioning.
- Develop marketing collateral such as sales materials, product presentations, and website content to support product launches and ongoing promotion.
- Analyze marketing and product performance metrics to track progress, identify areas for improvement, and make data-driven decisions.
- Stay up-to-date on industry trends, emerging technologies, and best practices in marketing and product management.
- Attend industry trade shows, committee meetings, etc. as necessary in order to maintain brand visibility in WinTech’s various markets.
- Develop the corporate Product Master Plan and associated processes and documentation.
- Develop process for and manage comprehensive product rollouts including website updates (news tab), social media presence, ad publication, etc. as needed.
Requirements
· Bachelor's degree in Marketing, Product Management, Business Administration, or related field.
· Proven experience in marketing and product management roles, with a track record of successfully launching and
managing products in a fast-paced environment.
· Strong understanding of marketing principles, including branding, positioning, and customer segmentation.
· Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight
deadlines.
· Analytical mindset with proficiency in data analysis and market research techniques.
· Exceptional communication skills, both written and verbal, with the ability to effectively communicate ideas and
collaborate with cross-functional teams.
· Creative thinker with a passion for innovation and problem-solving.
· Proven leadership skills with the ability to motivate and inspire team members to achieve shared goals.
*Must be willing to travel up to 25%
Benefits
- ESOP - Employee Stock Ownership Plan
- Health, Dental, Vision, Life, Short-Term Disability, Long-Term Disability Insurance.
- 401(k) Retirement Plan
- Professional Development Opportunities
- Outstanding Company Culture
- Quarterly Bonus Program
- Tuition Reimbursement