Senior Business Analyst

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 

But enough about us. Let’s talk about you. 

As a Senior Business Analyst, you will work closely with our strategists, UX teams, creative designers, technology developers, project managers, and quality analysts to ensure efficient and successful implementation of digital experience programs for our clients. This role is a critical liaison between the business and technology function, articulating the needs of the business while taking a systemic view to technology enablement, connecting the dots by understanding, articulating, and documenting the ‘why’ (business requirements) to the ‘what’ (functional requirement) and the ‘how’ (technical requirements). Agnostic of technology platform or business function, the ideal candidate will have a proven track record in championing the goals of the business, evaluating, and identifying possible solutions, defining requirements that meet business needs, and collaborating to gain alignment with cross-functional teams to drive successful outcomes for our clients.  

What you’ll do: 

• Analyze, identify, and define opportunities that align to business goals, driving connected experience solutions, while collaborating with the team on a strategic vision through deliverables, presentations, and client. communications. ​ 
• Lead and own the development of business requirements that solve business goals, partnering closely with digital strategists, in addition to collaborating with cross-functional groups such as UX designers on functional requirements, technology leads on technical requirements, and the QA team on test plans and acceptance criteria as part of digital experience implementations. 
• Partner closely with technology leads to illustrate and document cross-platform data flows within the client’s digital ecosystem, defining data interchange specifications/contracts required to communicate via Application Programming Interface (API)/Service platforms. 
• Assess the current state of client business processes to document gaps and provide recommendations for the future state in line with proposed technology platform capabilities. 
• Collaborate with internal project team leaders and key client stakeholders to ensure successful project execution. 
• Contribute to ongoing business improvement, continuously looking for opportunities to implement improvements to processes, activities, and deliverables. Mentor junior business analysts and team members and provide guidance in complex projects. 
• Assist in the design and implementation of standards for requirements documentation and user stories leveraging Jira/Confluence toolset. 

Who you are: 

• Strategic: You possess a strategic mindset, demonstrating a keen ability to identify, evaluate, and formulate solutions that optimize operational efficiencies, address business challenges, and align with technology-driven platforms to achieve business objectives and goals.  
• Forward Thinker: You are continuously thinking about how to creatively solve problems and identify opportunities for improvement. 

• Collaborative. You have the seamless ability to lead requirements elicitation and prioritization workshops, produce client-facing deliverables, and interface with cross-functional teams, clients and executive stakeholders, to drive business objectives.  
• Proactive. You are a self-starter that takes initiative, anticipates, and completes responsibilities in a comprehensive and thorough manner.  
• Analytical. You have a thorough understanding of how to interpret the client’s business objectives, you leverage insights from various inputs, and have a high level of comfort in complex technology ecosystems, ability to document issues and risks, and identify project efficiencies. 
• Professional. You lead with integrity and empathy, communicating clearly and effectively while building trust across cross functional teams and client stakeholders.  
• Flexible. You excel in workload prioritization and exhibit adaptability, readily adjusting to meet client requirements. Your versatility extends to adapting to diverse business industries, environments, and technologies. 
• Curious learner. You are an enthusiastic learner, that has a proactive appetite to learn new business processes, underlying technology systems, and related terminology. 
• You exemplify a passion for personal and professional growth, while demonstrating leadership qualities and aspirations with a genuine desire to help others succeed as a mentor and role model. 
   

What you bring: 

• 7+ years of experience working on enterprise digital initiatives, software development, or related IT projects as a Business Systems Analyst, or in a similar role.  
• CMS experience (such as Sitecore, Adobe Experience Manager (AEM), or others) required 
• Salesforce experience is preferred.  
• Strong understanding and familiarity with enterprise digital platforms such as CRM, ERP, PIM systems   
• Strong understanding and familiarity with data interchange across the digital experience through engagement customer journey, enabled by API Management platforms.  
• Strong understanding and familiarity with business process definition, and functional areas such as Commerce, Marketing Automation, Content Strategy, Personalization, Customer Service critical to the success of client initiatives.  
• Bachelor’s Degree or equivalent experience required 
• Demonstrated experience working within Product teams, as a Product Owner is a plus. Relevant Product Ownership and Agile certifications such as SAFe PMPO / CSPO are a double plus. (preferred) 
• Strong understanding of Agile methodologies and digital design/development lifecycle; experience with Jira/Confluence toolset (preferred).  
• UAT and testing experience (preferred).  

Keywords: CMS, Content Management System, Sitecore, AEM, Adobe Experience Manager, Senior Business Systems Analyst, Senior Business Analyst, discovery, documentation

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.