US Social Media Associate & Content Creator

US Social Media Associate & Content Creator

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

We’re growing extremely fast and in November 2023 closed a new $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. We want to grow as fast as we can into the future and are looking for individuals who will help us get there. For more about our background and growth check out our Careers Page!

We’re now looking ahead to the future and the people who want to help us build and scale Runna. Our aim is to reach millions of subscribers in the next 5 years and be the go-to training platform for any runner. Now is a magical time to join, we're still small, and everyone makes a foundational difference.

What you’ll be doing

In short, you’ll lead content planning, creation and editing for Runna’s social channels, becoming the face of our US team on Instagram and TikTok. You’ll create relatable, engaging content that features yourself, the Runna US team, the Runna community and our incredible coaches and ambassadors, bringing the Runna brand to life with authenticity and energy.

Each day will be different —whether you’re documenting your journey with Runna, attending races and running events, capturing in-app material, or collaborating with our inspiring ambassadors and coaches to create impactful content. You won’t be sitting still!

You’ll bring new ideas to the table and take full ownership of the creative process, from capturing to editing, ensuring our brand stands out across every platform.

We’re looking for a proactive, passionate, creative, and driven individual ready to make an impact.

As an associate in the social team, your role will be to support the Social Content Lead (based in UK) to deliver amazing results. This will include:

• Brand Representation: Be as the face of Runna’s US presence across social channels.
• Content Strategy: Develop and implement social media strategies to increase brand awareness and engagement, with a strong focus on TikTok.
• Content Creation: Create, curate, and publish engaging short-form content (IG Reels, YT Shorts, TikTok). Film new content and organise user-generated content (UGC) and employee generated content (ECG)
• Content Editing: edit, and deliver high-quality video and photography based on briefs.
• Channel Management: daily operations across Instagram and TikTok, including scheduling, posting and writing on-brand, impactful captions.
• Ideation & Creativity: stay on top of trends and formats, bring exciting ideas to the table as well as plans to execute them
• Team Collaboration: Work closely with the UK Social Content Team to ensure a cohesive social strategy across platforms. Collaborate with ambassadors and coaches on shoot days to create standout social content.

About you:

• You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in (you have a real ‘go get it’ attitude)
• You’re organised & efficient.
• You’re confident and personable in front of the camera.
• You have excellent written and verbal communication skills.
• You’re fun & you love running!
• Able to work from our Boston office
• Given a big part of your role will be to capture Runna events and races, we’re looking for someone happy to travel and flex their hours to evenings and weekends when needed. In practice, we expect that this will mean you will likely start later some days and/or take your ‘weekend’ on a weekday to make this work. We’ll ensure you’re comfortable with hotels and travel arrangements when this is needed.

We’re looking for someone that loves…

• Creating Engaging and Exciting Content: You know how to create compelling content that engages an audience.
• Capturing Moments: You excel in all things video, from finding the perfect angle, nailing the perfect settings and crafting stunning compositions every time.
• Telling Stories: You have a talent for telling captivating stories through your clear and strong direction and succinct editing.
• Staying Organised: You plan clear and efficient shoots/content days to streamline everyone’s time whilst managing multiple projects on the go.
• Working with Others: You are excited about the idea of teaming up with coaches, ambassadors, and other team members to bring creative ideas to life.
• Being Creative: You’re always thinking of new ways to improve our visual content and keep our audience engaged.
• Running: We need someone who understands and loves running - you get what it means to be a runner and can create content that reflects our community and inspires and motivates runners everywhere.

What experience we’re looking for

To thrive in this role, you should bring a blend of creative expertise, social media savvy, and a passion for storytelling, particularly in the context of running and fitness. We’re seeking someone who has:

• Proven Experience in Content Creation: You’ve previously created and managed compelling short-form video content across platforms like TikTok, Instagram, and YouTube. Your portfolio should showcase a strong ability to craft engaging stories and visuals that resonate with a wide audience.
• Video Production Skills: You’re adept at both filming and editing high-quality video content. Whether it’s capturing live events, shooting for social media, or producing content for in-app use, you know how to bring a creative brief to life with technical excellence.
• On-Camera Presence: You are comfortable being in front of the camera, as well as guiding others to feel the same. Your energy and personality shine through, making you a relatable and authentic face for our US presence.
• Collaboration and Teamwork: You’ve worked closely with various teams—whether it’s social media teams, ambassadors, or external partners—to create cohesive and impactful content. You enjoy bringing people together to make creative ideas happen.
• Organizational Skills: Managing multiple projects and ensuring smooth, efficient shoots is second nature to you. You’re skilled at planning and executing content days that maximize productivity and creativity.

Benefits

Benefits and options

We offer a salary of $54,000-$62,000/year depending on experience plus equity in the form of Runna stock options.

We'll be growing our package of benefits over time. We currently offer:

• Salary reviews every 6 months or whenever we raise more investment
• 22 days of holiday plus bank holidays
• Flexible working with at least 2-3 days per week at our office in Harvard Square
• A brand new MacBook, a running watch of your choice, and anything else you need to do your best work
• Private health insurance
• An hour slot each week (during work time) to do a Runna workout

Application process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Apply! Apply below, attaching your video (see details below)
2. Chat with Charlotte (30 minutes video call)
3. Task with Ben and Charlotte (60 minutes video call)
4. Office visit (30 minutes meeting in the office with Lou; meet the team)

Once the process is finished, we promise to let you know our decision as soon as possible.

How to apply

Please apply using the link below, ensuring your asset is attached!

Asset for application

As part of the initial application and to better assess you alongside your CV, we'd love to see you in action! Please send us a video (up to 1 minute long) that you would post on Runna’s TikTok. This is your chance to show off your creativity, energy, and personality! Please send this video via email to Charlotte@Runna.com.

Feel free to keep it simple or go all out with your ideas – whether it's showcasing your love for running, your content creation skills, or just bringing something fun and unique to the table. The more authentic and creative, the better!

Still have questions? Check out our Careers Page and FAQ.