Senior Social Media Manager

About Spindrift

At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, and Spindrift Spiked® hard seltzer is available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

The Senior Social Media Manager Role

Spindrift seeks a seasoned Senior Social Media Manager to join our passionate marketing team at our Boston-area headquarters. This role is critical to building and nurturing our growing community of "Drifters" and fostering meaningful engagement across social media platforms. The goal is to create vocal brand advocates by delivering an insight-driven community strategy, managing day-to-day social media operations, and managing a team of two direct reports.

The Senior Social Media Manager will help scale our high-touch social media approach to match Spindrift’s growth while ensuring our online presence exceeds our market share in terms of share of voice and visibility. You’ll provide insights from social listening and influencer campaigns to drive effective collaboration with the broader marketing team. This role is equal parts art and science and ideal for someone who has a strong command of data and knows how to translate information into action. While some consumer-facing copywriting and editing will be needed occasionally, this is not a content-creation role.

Responsibilities

Social Media Strategy:

• Develop and implement a dynamic social media strategy to enhance brand visibility, engagement, and community advocacy.
• Identify emerging trends and opportunities in social media to keep Spindrift relevant and innovative.
• Manage the creation and delivery of monthly reports that include community insights, social listening, and influencer engagement efforts.
• Monitor key brand health metrics using social media listening tools, including online conversation volume, sentiment, and engagement.
• Maintain and manage Spindrift’s editorial calendar, ensuring timely publication of owned content through Sprout Social, leveraging data to optimize post timing.
• Collaborate with our internal Content team by providing tactical planning for the editorial calendar and outlining easy-to-understand creative briefs when necessary.

Community Management:

• Create and execute community programming that strengthens Spindrift’s social media presence and fosters deeper connections with our audience.
• Lead real-time social media interactions, including engagement and moderation on Instagram Stories, X (formerly Twitter), Threads, and our Drifter VIP Facebook group.
• Infuse the Spindrift ethos into all communications with the community, ensuring consistency across responses, captions, CTAs, and programming.
• Collaborate with the creative team to identify cultural and channel trends that inform content opportunities and community programming.
• Organize and execute social media contests, giveaways, and merchandise campaigns to drive engagement and brand loyalty.

Earned Influencer Marketing:

• Build and maintain relationships with influencers and brand advocates to amplify Spindrift’s reach.
• Coordinate influencer and affiliate campaigns that align with Spindrift’s values and community goals.
• Oversee the management of user-generated content (UGC) campaigns, ensuring consistent brand alignment and tracking impact.
• Support earned influencer efforts by developing lists, pitching, and monitoring campaign performance.
• Foster relationships with like-minded brands for cross-promotions and product exchanges as needed.

Requirements

Who You Are

• A digital native with a deep understanding of social media dynamics, you are passionate about community engagement and thrive on connecting with audiences in meaningful ways. You have a strong command of social media data, are adept at extracting insights, and know how to translate them into actionable strategies.
• As a hands-on leader, you’ll collaborate closely with cross-functional teams to design compelling experiences that align with Spindrift’s voice and values. You are equally comfortable in the trenches of day-to-day community management and leading strategic, long-term initiatives.

Core Traits

• Data-Driven & Insightful: You use data and analytics to drive decisions and continuously refine strategies.
• Community-Oriented: You have a deep empathy for consumers and are committed to fostering a welcoming, engaging community.
• Creative & Strategic: You’re comfortable balancing the art of storytelling with the science of data to create compelling social media experiences.
• Collaborative & Agile: You thrive in fast-paced environments and enjoy working cross-functionally to deliver results.
• Hands-On Leadership: You take a proactive, “roll-up-your-sleeves” approach, coaching and mentoring your team to help them succeed. Manage, mentor, and develop two direct reports, supporting their growth within the team.

Qualifications

Education & Experience:

• 7-10 years of experience in social media marketing, with proven success in community engagement and growth
• 3+ years of experience managing direct reports and leading a team.
• Strong experience analyzing social media and community data, with the ability to translate insights into actionable strategies.
• Proficiency in social media tools like Brandwatch, Sprout Social, Google Data Studio, and project management platforms like Asana.

Skills:

• Strong understanding of social media platforms, particularly Instagram and TikTok, and best practices for each.
• Proven ability to collaborate with influencers, creators, and other brands to amplify social media efforts.
• Excellent written and verbal communication skills.
• Creative thinker who can contribute to brainstorming sessions and assist with content creation when needed.
• Comfortable adapting to shifting goals and solving challenges in a fast-paced environment.
• Strong project management and organizational skills, with the ability to handle multiple priorities at once.

Additional Skills:

• A self-starter with a keen attention to detail, receptive to feedback, and always eager to learn.
• A high-energy, enthusiastic team player who is passionate about building community and driving brand advocacy.
• Comfortable with change and ambiguity, thriving in a fast-moving company environment.
• A passion for culture, trends, and staying ahead of what’s next in the social media landscape.

Benefits

The salary range for this position is $100,000 to $130,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term and long-term incentive programs specific to level and department.
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
• Company-paid life insurance, and a 401k retirement savings plan.
• Monthly cell phone allowance.
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.