Senior Digital Marketing Strategist

Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is Building Better.

We are seeking a Senior Digital Marketing Strategist to advance our already robust marketing platform. The ideal candidate will assist in the sales and marketing team to advance our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy.

The Senior Digital Marketing Strategist must be a self-starter multi-disciplined profession in a variety of areas including, digital marketing, design, and photography. This person should be competent in creating/editing a original and dynamic photos or video Excellent written, verbal, and interpersonal communication skills are the foundation of the employment opportunity.

The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion in lifestyle. Our visual representation reflects that.

RESPONSIBILITIES TO INCLUDE:

• CREATE CONTENT
• Digital content management and creation for website and social media -brand message is consistent
• Shooting and editing photos and videos
• Photoshoot Production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project.
• Photo Styling: how to use props, backgrounds, and lighting for interior photography.
• DEVELOP AUDIENCES
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence, growing followers monthly
• Creating plans and manage all marketing channels
• Manage and Audit social media account and audience engagement
• OPTOMIZE CAMPAINS
• Producing brochures, swags, contents, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials
• Creating and maintaining the company brand standards
• Develop and maintain websites, newsletters, emails, and social media campaigns
• Analyze digital data to draw key recommendations around website optimization
• COLLECT MARKET DATA
• Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword, content optimization, and reporting on industry trends
• Research on industry trends and competitors
• REPORT ON SUCCESS

• Meet and Maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators
• Monitor key online marketing metrics to track success

SKILLS/QUALIFICATIONS:

• EDUCATION and EXPERIENCE
• Bachelor's degree or equivalent experience
• 2+ Years of Experience in Digital Marketing
• Knowledge of construction and architecture is a plus
• Excellent written and verbal communication skills
• Excellent communicator & careful attention to detail
• Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs

• GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL
• GO Pro Camera knowledge
• Moderate Photography, equipment, and editorial skills
• Photoshop: Mac OS + Retouching: color balance, make local adjustments, and perform basic retouching
• Illustrator: Mac OS: creating artwork, icons, etc.
• Lightroom: Essential color balance and adjustment
• Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
• Other Adobe programs: Premiere Pro, InDesign, Photoshop
• Zoom
• MS OFFICE
• PERSONALITY REQUIREMENTS
• Creative mind with an eye for details
• Self-starter & proactive mentality
• Ability to manage multiple priorities
• Understanding of analytics and performance reporting
• Winning attitude

Requirements

OSHA 10 (Can be trained on the job)

Benefits

PTO, Health, Dental, Vision Insurance

Flex Spending

Gym Membership Reimbursement

401k with Matching