Healthcare Content Marketing Specialist

About Activate Care:

At Activate Care, our mission is to provide personalized, community-based services and tools to coordinate and address health and social needs, focusing on those most in need. Path Assist is our tech-enabled community health worker program that includes structured social drivers of health interventions, workforce training and development, robust data analytics, community care assessments, and partnerships with community-based organizations. Our CareLink platform enables healthcare and community organizations to coordinate care for populations with health-related social needs. Our goal is simple: increase health confidence, improve self-efficacy, and reduce inappropriate healthcare spend. 

Role Overview:

We are seeking a motivated and experienced Content Marketing Specialist to join our marketing team. The Content Marketing Specialist is responsible for overseeing the creation, management, and optimization of content across various channels and platforms. The ideal candidate will have a proven track record of developing and executing successful content strategies that drive engagement, increase brand awareness, and support our overall business goals. The Content Marketing Specialist will play a key role in shaping our brand voice and messaging across various channels, including our website, blog, social media platforms, and email campaigns.

Responsibilities:

• Contribute ideas and insights and develop and execute marketing campaigns and strategies 
• Content Strategy Development:
• Develop and implement a comprehensive content strategy that aligns with the marketing and company’s overall objectives.
• Define content goals, target audience, and key messages to enhance brand positioning and support business objectives.
• Conduct market research and competitor analysis to identify content opportunities and trends.
• Content Creation and Management:
• Create high-quality, engaging content that resonates with our audiences, including blog posts, articles, white papers, case studies, social media posts, email campaigns, and website copy.
• Manage corporate and leadership social media accounts and develop content to generate brand awareness and engagement, including organic and paid social.
• Manage email campaigns, including writing email content, prospect research, list segmentation, measuring results, and optimizing lead nurturing workflows.
• Ensure all content is on-brand, consistent in style, quality, and tone, and optimized for search and user experience.
• Manage a content calendar to ensure timely delivery of content across all channels.
• Collaboration and Coordination:
• Collaborate with internal teams, including marketing, product, sales, and design, to develop and execute content that supports their objectives.
• Coordinate with external partners, such as freelancers, agencies, and vendors, to produce high-quality content.
• Lead content brainstorming and ideation sessions to generate innovative content ideas.
• Content Optimization and SEO:
• Implement SEO best practices to increase organic traffic and improve search engine rankings.
• Optimize content for keywords, readability, and user engagement.
• Conduct regular audits of existing content to identify opportunities for improvement and optimization.
• Content Distribution and Promotion:
• Develop and execute distribution strategies to promote content across various channels, including social media, email marketing, and partnerships.
• Leverage both paid and organic channels to amplify content reach and engagement.
• Performance Analysis and Reporting:
• Monitor and analyze content performance using key metrics and KPIs (e.g., website traffic, engagement rates, conversions) and make data-driven improvements.
• Provide regular reports on content effectiveness, audience engagement, and ROI.
• Use data-driven insights to refine content strategies and improve future campaigns.
• Innovation and Growth:
• Stay up-to-date with industry trends, competitor activities, and best practices in content management.
• Identify new opportunities for content creation and distribution.
• Support Community Health Equity Projects through digital marketing and outreach, product coordination, and other administrative tasks as needed. 
• Assist with other marketing tasks and projects as needed.

Requirements

Qualifications & Skills:

• Bachelor's degree in marketing, communications, or a related field
• 4-6 years of experience in marketing or a related role.
• Experience working in B2B healthcare industry, payer/Medicaid, social services or healthcare IT marketing is required.
• Experience developing a variety of content (e.g., video, social media, blogs, case studies)
• Excellent writing, editing, and communication skills.
• Strong understanding of SEO principles and best practices.
• Creative thinker with a passion for storytelling and content creation.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Ability to multitask and prioritize projects effectively.
• Detail-oriented with excellent organizational skills.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Experience with CRM software (e.g., HubSpot) is a plus.
• Ability to work independently and collaborate cross-functionally.

Diversity & Inclusion:

At Activate Care, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, military, and veteran status, and any other characteristic protected by applicable law. Activate Care believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

The Company will not sponsor applicants for work visas at this time.