Content Marketing Specialist - Playmaker Project

You're that precocious kid who saw the world as if through a lens and viewed every experience as a story to be shared. You grew into a talented creator and you love what you do. How perfect that you stopped by today.

We are looking for a hungry, passionate, and optimistic human to create compelling content and optimize the distribution of that content across all channels – including social, email, and web. You'll be ready to style, shoot, edit, animate, design, and more to elevate our content and achieve our goals. On our small and mighty team, it’s not only what we do but how we do what we do that makes us special. We strive to create the most joyful, connecting, empowering, and engaging environment imaginable as we work together. So grab your entrepreneurial spirit, creative spark, and strong project management chops, and let’s make some good happen.

ABOUT THE LIFE IS GOOD PLAYMAKER PROJECT

We teach early childhood educators to help kids heal through play. Our kids are in crisis. Depression, anxiety, and trauma are rising at alarming rates. We believe early childhood educators are perfectly positioned to be a powerful first line of defense in addressing this crisis. We give them the training, resources, and ongoing support they need to do so. We have a growing network of more than 18,000 professionals across the U.S. who use our trauma-informed, play-based approach to build positive relationships and joy-filled environments for children. We call these trained educators Playmakers. Our work is needed now more than ever. In 2023, we launched our new online platform, Playmaker University, offering a new teacher certification program, continuing education, and a supportive alumni community. Our NPS is off the charts, and it’s time for the world to know about us. That’s where you come in.  

YOUR OBJECTIVE
Your goal is to create fresh, engaging content marketing strategies and content that boosts brand awareness, drives engagement, and attracts new potential Playmakers and supporters to our movement. You do all of this quickly, continuously, and measurably.

Requirements

YOUR JOB

ESSENTIAL DUTIES & RESPONSIBILITIES

• Create, implement, and optimize content marketing campaigns on different platforms such as social media, email, and website
• Develop and execute our social content calendar to grow and engage both educators and supporters, working cross-functionally to ensure deliverables and KPIs are met
• Source, create and/or produce compelling, brand-on content such as videos, infographics, articles, blog posts, and podcasts. Work cross-functionally with both internal and external teams where applicable
• Coordinate with fundraising and program teams to develop engaging and compelling collateral and presentations
• Manage the website and work cross-functionally to create landing pages, publish content, and optimize user experience
• Monitor KPIs to track and measure the success of content marketing campaigns, reporting on results to leadership team and constantly finding ways to improve
• Moderate, reply, acknowledge, and deeply engage with the community of Playmakers while collaborating with the team
• Monitor ongoing social and cultural conversations to identify and respond to real-time opportunities to amplify the Playmaker Project voice
• Project-manage and collaborate with the Life is Good Marketing Team, external vendors, and partners on related projects
• Keep content updated and relevant, repurpose existing content, identify content gaps, and recognize opportunities to expand our content library as needed
• Stay current on emerging trends and brainstorm new, creative content marketing strategies

PHYSICAL DEMANDS AND WORKPLACE REQUIREMENTS  

The role involves tasks such as operating a computer, phone, and other office equipment, maintaining manual dexterity for typing and filing, and occasionally moving materials and objects weighing up to 25 pounds. You will be required to to effectively communicate and understand information, both verbally and in writing, and adapt to various communication styles. You will be required to perceive and comprehend information through alternative means if necessary. 

You will work in a professional, well-lit office setting with moderate noise levels from phones, computers, and conversations, and controlled temperatures. You'll be required to adapt to changes within the work environment. 

YOUR EXPERIENCE AND QUALIFICATIONS

• You bring the expertise gained from 5+ years prior content marketing or social media experience at a brand, digital agency, or marketing-related industry
• You are active on social platforms and can explain how each platform is different from each other
• You know how to tell a story with personality, simplicity, and originality
• You are skilled at persuasive writing
• You have experience designing and executing email and social marketing campaigns that achieve awareness goals
• You have successfully managed cross-functional projects to achieve goals
• You know how to grow high-quality followers and build engagement across main social channels: Facebook, Instagram, LinkedIn
• Demonstrated proficiency and experience with industry tools (ex: Adobe Creative Suite) to develop compelling visual assets
• You are skilled at using website content management systems like WordPress
• You can use and make decisions based upon SEO, Google Analytics, and related analytics tools,

YOUR PERSONAL ATTRIBUTES

• You believe passionately in our mission
• You learn very quickly and apply what you’ve learned immediately
• You are naturally organized, analytical, and detail-oriented
• You are self-motivated and can work independently or as a member of a team
• You are a positive person who enjoys working with others and building relationships
• You give and receive feedback thoughtfully and constructively
• You are solutions-oriented; hungry to learn and continuously improve

YOU’LL KNOW YOU’RE SUCCESSFUL WHEN:

• Our online community is engaged and active, evidenced by website visitors, conversion rates, open rates, click rates, and engagement across all social channel
• You deliver clear and compelling content, consistently posted across LiGPP channels.
• Those who rely on your work can point to specific ways you have elevated the mission and brand
• You are a cultural asset to the team

Benefits

The Life is Good Playmaker Project offers a comprehensive benefits package including, but not limited, to medical, dental, vision, life, and disability insurance, EAP, retirement plan with employer match, generous vacation and leave policies, and professional development stipends.

Our new office is located in the innovative Fort Point neighborhood, 0.2 miles from South Station. We are in the office 1-2 days a week. The Life is Good Playmaker Project is an equal opportunity employer. We encourage all qualified applicants to apply. All applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status, veteran status, or any other legally protected characteristic under applicable federal or state law.