Web Analytics Implementation Specialist

*This position is eligible for fully remote work as long you are a United States resident.

👋 In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We run high-impact performance marketing programs for over 65+ clients, which means we have to understand our clients and our client's customers intimately and manage a lot of digital marketing and advertising to reach them.

We are seeking a skilled and detail-oriented Web Analytics Implementation Specialist to join our team. This role is critical in helping us measure and optimize the performance of our digital marketing efforts across various platforms. The ideal candidate will have intermediate-to-advanced level experience with Google Tag Manager, Meta Ads, Google Ads, LinkedIn Ads, and other ad/martech platforms/tools.

Here’s what you’ll do:

• Responsible for following and implementing agency-defined standards for website tagging, event schemas, and conversion logic.
• Regular audits of existing implementations.
• Refactoring of existing implementations.
• Helping scope measurement implementation project work.
• Supporting the internal teams and clients with debugging support as needed.
• Investigation of new ways to improve efficiency and measurement accuracy.

Requirements

Here’s what you’ll have:

• Advanced knowledge of Google Tag Manager, including best practices for keeping a container as lean, and organized as possible.
• Intermediate knowledge of Javascript (especially regarding GTM, and other ad/martech).
• Intermediate knowledge of CSS, and how to leverage query selectors for measurement telemetry.
• A solid understanding of how to properly configure and debug consent management platforms (CMP) such as OneTrust, CookieBot, etc... 
• A solid understanding of data privacy regulations such as the CCPA, GDPR, E-Privacy, and other similar laws related to data collection and consent.
• Strong experience with advertising tools/platforms such as (but not limited to) GA4, Google Ads, Meta Ads, and LinkedIn Ads.
• Familiarity with Customer Data Platforms (CDPs) like Rudderstack and Segment.
• Solid understanding of web analytics principles, data collection, and reporting.
• Working knowledge of SQL is a plus.
• Working knowledge of Marketing Automation platforms such as HubSpot, and Marketo is a plus.
• Excellent communication and collaboration skills to work effectively with both internal teams and directly with clients when necessary.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and manage multiple tasks in a fast-paced environment.

• Bachelor's degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• At least 5 years of experience working in a web analytics role - with a focus on front-end data measurement implementation, testing, and planning.
• Agency experience is preferred*

Benefits

Here’s what we offer:

• 🌴 Unlimited Paid Time Off (w/ a 2 week minimum usage per year)
• 👶 8 Weeks Paid Family Leave (for birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
• CareFirst Advantage HSA & Non-HSA Option
• Carefirst Dental and Vision
• Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 💡 Knowledge Bomb Trainings (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• ...and more! Ask us about our favorite benefits! ❤️
  

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only

The estimated salary range for this position is $65,000 - $85,000.

Based on experience, alternative titles for this position may include Web Analyst, Analytics Implementation Developer, Analytics Specialist, GA4 Implementation Specialist, Digital Implementation Specialist, or Web Implementation Strategist.

If you don't feel that you meet all of the requirements listed in this job description, don't worry! Even if your experience doesn't match up perfectly with the job description, we still encourage you to apply. Research indicates that women and people of color are less likely to submit job applications unless they feel they meet all the requirements. At WebMechanix, we are committed to creating a diverse, inclusive, and equitable workplace. Therefore, we encourage you to apply if you are interested so we can keep you in mind, not only for this role, but also for future openings.