Growth Marketing Manager

WHO WE ARE:

CourseStorm is on a mission to connect as many people as possible to lifelong learning. Our powerful class registration, enrollment management, and marketing software makes it easy for organizations to attract learners, and for learners to discover and deepen their passions. Since 2012, we’ve helped our customers make over 1.5 million connections to education—and we’re not letting up. We’re on a scale-up journey, and we’re looking for people who thrive in this stage, given the autonomy and the opportunity, to do the best work of their career.

WHY WE'RE SEEKING THIS ROLE:

Right now, CourseStorm is at an inflection point. We have the foundational marketing data and systems in place, have several channels working, and are breaking our reliance on PPC to drive leads. As a SaaS company serving SMB’s, we expect efficient marketing to source the majority of new sales leads. 

Last year, organic and direct sources surpassed paid channels for the first time, and we know a significant opportunity now exists to take these efforts to the next level. We’ve also started experimenting in paid and non-paid channels and strategies outside of PPC and SEM and see major opportunity to continue down this path and build an integrated, efficient marketing engine.

We’re seeking an experienced, innovative, curious growth marketer to help us generate demand for CourseStorm and accelerate customer acquisition in our next stage of growth. Our target audience is generally fragmented and localized, which means broad nets are inefficient; we’re looking for someone who can get scrappy and creative to refine our nets and tap into more fruitful fishing grounds.

As a member of the marketing team, your primary responsibilities will be to identify new acquisition channels and drive qualified leads, evaluate and optimize existing channels, maintain our marketing systems, and provide data and reporting to facilitate informed decision making.

Our ideal candidate is a detail-oriented SaaS marketer with experience across a variety of demand gen disciplines—like digital marketing and campaign strategy—as well as comfort with the operations side of marketing. You’re able to see the big picture and roll up your sleeves to get the job done, and are equally comfortable—and excited—to uncover high-potential channels, ideate and execute smart experiments, and dive into the data to gather insights. We’d love it if you have experience in the nonprofit or education sectors! 

YOU’LL LOVE THIS POSITION IF:

• You want to work with smart people, solve hard problems, learn and develop as a marketer, and have outsized impact on company results.
• You enjoy building human-centered campaigns that connect with potential customers on a personal level.
• You prioritize long-term brand reputation and integrity over short-term growth. You’re evidence and data-driven but you also never lose sight of the people on the other end of your marketing activities.
• You want to be a key part of a healthy and steadily growing company focused on an important social impact.
• You’re passionate about lifelong learning and the folks who work everyday to positively impact their communities through continuing education. 

YOUR RESPONSIBILITIES:

Identify and nurture new acquisition channels: Whether it’s editorial sponsorships, podcasts, new social channels, or community outreach programs—you’ll develop a deep understanding of our market and ideal customer profile and what resonates with them. From there, you’ll uncover and test new acquisition channels in order to grow qualified leads to sales and support our ARR goals. Along the way, you’ll manage our database and their associated nurture workflows, ensuring viable leads are continuously being “warmed” toward a sales conversation. 

Evaluate, manage, and optimize existing channels: You’ll have eyes on our existing acquisition channels—such as paid search and paid social—making sure they’re operating efficiently and recommending when we need to pause, adjust, or shift entirely. You’ll identify, monitor, and direct our efforts to scale organic visits and improve website conversion rates. This includes owning technical SEO, prioritizing areas of the marketing site for improvement, and managing conversion rate optimization efforts. 

Facilitate data-informed decision making: You’ll measure, analyze, and report on performance across the funnel. You’ll own our data analytics pipeline from collection through to reporting, setting standards alongside Sales and Customer Success to support effective reporting and feedback loops, including data quality & governance, lead source classification and UTM consistency, and attribution rules.

Manage and maintain our marketing tech stack: You’ll own our marketing tech stack and budgets, managing contracts and renewals, proposing tech stack changes when needed, and working to limit tech debt.

Partner with cross-functional teams for full funnel effectiveness: You’ll build strong relationships with Sales and Customer Success, partnering on integrated efforts to drive and accelerate pipeline and establishing informative feedback loops to inform strategies.

Requirements

• A person who exhibits our values of Simplicity, Helpfulness and Growth.
• Prior experience in a  growth marketing or related role in a SaaS company, like demand gen, lifecycle, or marketing ops. 
• Strong analytical skills. You love diving into the numbers, analyzing campaign performance (accounting for cost/MQL and ROI) and identifying actionable insights to increase new customer acquisition and customer lifetime value. 
• Strong operational skills. You’re confident navigating a CRM (we use HubSpot), building workflows, maintaining database hygiene, pulling reports, managing tech and integrations, and are always looking for ways to improve efficiency.
• Strong communication skills, both written and verbal. You understand the power of story, you’re comfortable writing copy for an email sequence or a landing page, and you’re able to clearly articulate yourself to teammates and our community. 
• You are customer-obsessed and understand that your growth strategy is only as strong as your understanding of our market and our ideal customer. Bonus points for experience in the nonprofit, arts, and/or education sectors.
• We’d love it if you also have: Experience in field/event marketing—coordinating and managing virtual and in-person events, partner events, and event sponsorships

This is a remote, U.S-based, salaried position. Occasional travel to Maine will be required.

Benefits

CourseStorm provides a competitive benefits package that includes, but is not limited to, the following:

• A healthy and thriving company culture -- you get to work with an amazing team of people who nurture true work+life fit
• Flexible remote position
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Life Insurance
• Retirement Plan
• Paid holidays
• Paid time off -- "Take What You Need", Unlimited Paid Time Off
• Employee Assistance Program
• Paid professional development
• $1,200 home office budget
• $1k / year personal learning stipend: use it to buy books, classes with a friend, videos, etc -- just learn something new!
• Voted one of the Best Places to Work In Maine 2022 - 2024

OUR HIRING PHILOSOPHY:

We believe that everyone is needed to build a better world through education and we are actively working to hire a diverse staff. The unique experiences, perspectives, and talents of our team members aren’t accessories—they are instrumental to our success and the impact we make. We welcome anyone with an open mind and an open heart to join us on this journey.

CourseStorm is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, or national origin.

A final note: At CourseStorm, we’re all about personal growth, so even if you feel like you don’t meet all of the requirements for this role, we still encourage you to apply. We know the confidence gap and imposter syndrome can sometimes get in the way of meeting excellent candidates. We don’t want these to get in the way of meeting you.