Digital Marketing Account Manager
Energy Circle
Portland, maine
Job Details
Full-time
Full Job Description
A Mission-Driven, Culture-Forward Company
Energy Circle specializes in lead generation through digital marketing services specifically targeted to support the better building sector including HVAC, home performance, energy efficiency programs, and solar. We measure our performance in the success of our clients and their impact on the world: our customers have delivered more than $1 billion in energy efficiency retrofits since we started.
As a culture, we’re an anti-agency agency: a small, flat organization where you’ll be encouraged to maintain work-life balance and have fun along the way. You will work directly with our CEO and Leadership Directors, your team within industry-focused pods, and collaborate daily with the entire Energy Circle team. We strive with verve and enthusiasm to apply best-in-class, innovative digital marketing strategies and tactics to move the needle on big picture sustainability efforts.
Plan - Build - Track - Analyze - Optimize
Digital Marketing Account Managers (DMAMs) at EC are savvy digital strategists, ultra-organized account managers, and compassionate relationship drivers. They are explorers, teammates, executors, and above all else strategic thinkers! We reject the paper-pushing middleman typical of most ad agencies. We are seeking a talented individual who can directly manage recurring digital marketing accounts across the better building sectors. This role requires a broad digital marketing skill set and a fierce curiosity to learn new tools and tactics and bring new ideas to the table. This individual must have prior experience managing (many of) the following digital marketing services (and more):
- Strategic Campaign Planning, Development & Management
- Content Marketing
- Search Engine Optimization (SEO)
- Local SEO
- Social Media Advertising
- Knowledge of Search Engine Marketing (SEM); Adwords / Bing Ads
- Online Review Generation / Management and Reputation Management
- Email Marketing
- Video Marketing
- UX/UI
As we serve clients from across the US, each target audience is different which requires the account manager to select the marketing channel mix, strategy, and tactics that will work best for the client in their particular market.
Requirements
This is a mid-level position and you should have:
- A degree in marketing, business management, communications, or something transferrable
- 3-5 years experience working in digital marketing
- A passion and enthusiasm for digital marketing
- A fair blend of quantitative and qualitative thinking abilities
- Ability to present (and clearly communicate) overarching marketing strategy, campaign objectives, and performance metrics
- Advanced organizational skills with an ability to prioritize and delegate tasks
- A desire to build and maintain strong, healthy, proactive client relationships
- An ability to interface with clients primarily over Zoom, phone, and email
- The ability to work productively in a collaborative, close-knit team environment; we want participants!
- Interest (or experience) in the better building sectors including HVAC, solar, or home performance
- Above-average proficiency in Google Analytics and Google Suite platforms including but not limited to Google Data Studio, Google Search Console, Google Tag Manager, etc.
In an ideal world, you’d also have:
- A demonstrated history of client service excellence
- Knowledge of specific tactics aligned with marketing services noted above
- Experience in some capacity with our client base: Solar Installers, HVAC contractors, Home Performance, Insulation Installers, Energy Auditors and Raters, Sustainable Builders and Remodelers, Solar Installers and Community Efficiency Programs.
- Passion for supporting a mission-centric organization and the desire to join a highly collaborative remote and locally-based team
Benefits