Digital Marketing Manager
hiettives
Independence, kansas
Job Details
Full-time
Full Job Description
hiettives is seeking a talented and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing the overall digital marketing strategy for our company. You will play a key role in driving our online presence and ensuring the success of our digital campaigns.
Responsibilities
- Develop, implement, and manage our digital marketing strategy, including SEO/SEM, email, social media, display advertising, and content marketing
- Plan and execute all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement