Senior Product Insights Manager

Who we are:

Allwyn is a multi-national lottery operator with leading market positions in Austria, the Czech Republic, Greece, Cyprus, Italy, the United Kingdom, and the United States.  Our primary focus is lotteries, helping them raise more for good causes.  We drive innovation, efficiency, and safety across our casual gaming entertainment platform in the quest for enhanced player engagement.

Allwyn North America is headquartered in Chicago, and currently operates the Illinois Lottery under a private management agreement while seeking other opportunities throughout the U.S.  We also provide products and services to lotteries and their players throughout Europe and the United States.

Position Overview:

Within Allwyn North America, the Insights Manager is responsible for supporting the business in delivering consumer insights that inform commercial, category and brand strategies to enable the delivery of commercial objectives.

Additionally, helps to establish the Illinois Lottery brand to be a champion of the people of Illinois, through delivering - Fun Games, Create Winners, Support Causes. Powering possibilities across the Illinois Lottery product portfolio is a key driver to delivering for the people of Illinois.

Responsibilities:

• Lead comprehensive end-to-end research projects focused on product innovation, concept testing, post-product launch performance assessment, and business development in the Illinois market and beyond.
• Integrate and synthesize data from primary and secondary sources to provide actionable insights that answer critical business questions.
• Partner with members of the insights, product, and analytics teams to link market research outcomes with transactional metrics, offering a 360-degree view of customer interactions and preferences.
• Develop and refine repeatable methodologies for insights generation, prioritizing efficiency and quality in all research activities.
• Proactively seek opportunities for improvements in research processes and methodologies, enhancing the insights function’s capabilities and contributions to the business.
• Communicate insights to strategic decision-makers within the company, ensuring that data-driven guidance informs business strategies and tactical plans.
• Act as the consumer’s advocate within the company, ensuring that customer perspectives and needs are at the forefront of product development and brand strategy.
• Work closely with the Director of Insights to prioritize business questions and manage research requests effectively.
• Undertake ad hoc custom research projects as required to address specific business challenges or opportunities.
• Manage all aspects of vendor relationships, including negotiation of contracts and oversight of budgets, ensuring alignment with company objectives and financial guidelines.
• Collaborate with internal stakeholders to clearly define research objectives, ensuring that all projects align with annual and long-term business objectives. 
• Build and maintain positive, effective relationships with key stakeholders, fostering a collaborative environment that enhances project outcomes and business impact.

Requirements

Preferred:

• Bachelor’s degree in Business, Statistics, Economics, Psychology, or other related fields.
• 5-7 years of experience in conducting consumer research
• Expertise in managing end-to-end quantitative and qualitative market research studies
• Demonstrated project management acumen, with the ability to balance multiple project timelines at once
• Ability to take insights and turn them into actionable recommendations
• Experience in concept testing and product innovation
• Experience with Qualtrics, SurveyMonkey, Alchemer, or other survey programming platforms
• Experience with SPSS, SQL, Tableau or other statistical analysis/visualization software
• Proficient with producing reports in PowerPoint or Google Slides
• Background in data analytics
• Ability to articulate insights to any size or level of audience 
• Ability to foster relationships and collaborate cross-functionally
• Innately curious and growth mindset-oriented
• Self-starter who enjoys solving ambiguous problems
• Proven experience improving processes, bringing new ideas to the table, and/or growing the scope of your insights function
• Industry experience in lotteries, casinos, sports betting, VGTs, or mobile apps is a plus.

Preferred:

• Practical experience and excellent knowledge of quantitative and qualitative research methodologies.
• Excellent presentation and communication skills, able to present confidently to key stakeholders. 
• Strong commercial awareness and proven experience of incorporating financial awareness and business implications into the strategic recommendations derived from holistic insight.
• Project management skills and proven experience in managing research projects from brief to insight delivery.
• Experience working within the Microsoft Suites and/or Google Suite technologies.
• Courage in decision-making and appetite for risk
• Highly inquisitive and consumer-centric
• Balance of intuition and data to drive action 
• Accountability, incentives and impact aligned with results

Benefits

Working for Allwyn North America:

Our goal is to create one of North America’s most inclusive organizations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.  While the main contribution of the Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  That’s why we have committed to an ambitious Social Value strategy, which is woven into the way we do business.  We believe that lotteries must serve everyone, not just those who play.  So, whether as an employee, a supplier, a retailer or any of the stakeholders that we interact with, we will be powering good across the US.

The Allwyn values of We Do What is Right, We Win Together and We Think Differently, are embedded in the design of our organization and our plans for North America.

• We Do What is Right: By acting with integrity, making brave decisions, taking accountability and accepting responsibility. 
• We Win Together: By working together as one team, always empowering our colleagues, valuing our differences and respecting each other. We are always seeking opportunities to create business value while enjoying our work and having fun together.
• We Think Differently: By accepting feedback, listening to our peers, striving for improvement and always daring to innovate. We always deliver with passion and have broad horizons

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and support and encourage our partners to do the same.

Allwyn North America is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.