Senior Copywriter (Mental Health)

About Blueprint:

Blueprint is a venture-backed, mission-driven digital health company leveraging the best of AI, consumer design, technology and clinical research to dramatically improve the quality of mental health therapy for millions.

Mental Health in the U.S. in 2024 is facing a triple crisis. 1) Depression, anxiety and other complex conditions continue to rise rapidly in the U.S. population (as does suicide), while 2) Therapists are forced to do more with less, leading to burnout and lower quality care, and 3) today's standard of care is only effective 15% of the time, meaning 85% of people who do seek help do not get what they need to manage symptoms or begin the road to recovery.

To solve these crises, we have built the world's first 'Therapist Enablement Platform'. Over 10,000 clinicians today use Blueprint to leverage AI documentation automation, measurement-informed care assessments, automated workflows and hundreds of digital worksheets and other resources to save admin time, deliver high-quality therapy, and engage clients between sessions. Taken together, Blueprint's therapist enablement platform drives dramatically better clinical outcomes, resulting in 5-10X ROI for large therapeutic practices.

What we're looking for:

Blueprint is growing fast, and with our recent success in executing a bottom-up, product-led growth strategy, we are seeking a highly-capable senior copywriter to drive forward an ambitious, fast-paced ‘concept + copy + design’ process across both performance and non-performance (organic) tactics and channels. 

If you like to spend half your day coming up with interesting, humorous and/or emotionally powerful content ideas, and the other half of the day writing copy across all channels (including our product!) while ensuring a robust publishing schedule, all for the purpose of dramatically improving mental health in America, this may be your perfect fit!

Whether you are working alongside clinicians to translate complex ideas into punchy social posts, or working with a senior designer to publish a social ad that will stop therapist prospects in their tracks to laugh or reflect, this role will put you at the center of a fun, diverse set of projects that are all directly tied to quality and growth metrics, so you can see the impact of your work immediately.

Examples of specific responsibilities for this role include:

• Executing on a comprehensive content strategy that aligns with Blueprint's brand story, personality, voice and business objectives.
• Crafting compelling copy for various channels including social media, email campaigns, blog posts, website content, product interfaces, community, white papers and more.
• Leading brainstorming sessions to generate innovative content ideas that resonate with our target audience.
• Developing content that integrates the latest clinical research and mental health trends to provide valuable insights and information to our audience.
• Coordinating with external partners and influencers to expand Blueprint's reach and credibility.
• Staying up-to-date with industry trends and best practices to continuously refine and enhance content strategies.
• Leveraging Midjourney, Dall-E, Sora and other third-party tools and LLM's to generate ideas and copy concepts at various stages in your process.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in copywriting, content strategy, or a similar role, preferably within the healthcare, social sciences or technology sectors.
• Proven ability to create engaging and impactful content across various channels including social media, email, blogs, and product interfaces.
• Strong interest in (and ideally existing knowledge of) mental health topics and the ability to translate complex concepts into accessible content.
• Experience working closely with subject matter experts to develop accurate and relevant content.
• Demonstrated success in executing content strategies that drive growth and engagement.
• Proficiency in using content management systems and social media management tools.
• Familiarity with AI tools and large language models such as Midjourney, Dall-E, and Sora for content creation and ideation.
• Strong project management skills with the ability to manage multiple projects and meet tight deadlines.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Exceptional writing, editing, and proofreading skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Additional Valued Experience:

• Advanced degree in Psychology, Social Sciences, or a related field.
• Experience in digital health or mental health-related fields.
• Background in social science research with a focus on mental health topics.
• Previous experience in a startup or fast-growing company.
• Familiarity with SEO best practices and experience in optimizing content for search engines.
• Experience with video content creation and scriptwriting.
• Knowledge of content marketing trends and the ability to adapt to new technologies and platforms.
• Experience with influencer marketing and building partnerships to enhance brand reach.

Benefits

• Interesting, challenging, and meaningful work
• Work-life balance
• Competitive salary and equity
• 100% remote – no office, no commuting
• Health, dental, and vision insurance (Blueprint covers 75% of the premium for you and all dependents)
• Paid Maternal/Paternal leave
• Quarterly team gatherings (in Chicago!)
• Unlimited PTO
• Opportunities to grow with the company and shape our product
• Hardworking, mission-driven, friendly coworkers
• Reach thousands of people with your content to improve mental health

Blueprint is an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.