Marketing Specialist

We are seeking a Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

Responsibilities:

• Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
• Conduct market research to determine potential new media sources
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Driving brand exposure through Television, radio, and Print advertising campaigns
• Compile and present data for other departments
• Problem solve and make professional judgments

Qualifications and Skills

• Advertising, marketing and/or sales experience a plus, but not a requirement
• College Degree; with a major in Marketing, Communications (preferred, not required)
• Ability to follow directions and take initiative when required
• Excellent communication and organizational skills
• Adaptability/Flexibility, with the ability to react quickly to changing requirements from internal and external conditions while maintaining good communication with all parties involved.
• Critical Thinking: Use of logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Requirements

• Bachelor’s degree in Marketing, Business or related field
• 3+ years executing results-driven paid marketing programs
• Self-Knowledge and experience in media planning, buying and tracking
• Strong project management skills to meet deadlines and juggle an evolving set of priorities
• Data-driven thinker with fluency in performance marketing measurement metrics and analytics.
• Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities
• Proficient in Google Analytics
• Advanced knowledge of Excel (i.e. Vlook-up, pivot tables)
• Strong interpersonal skills and ability to collaborate with cross-function teams