Marketing Manager - Graduate Enrollment

About North Park

Founded in 1891, North Park University is a Christian university affiliated with the Evangelical Covenant Church of over 3,200 students from around the country and the world. Located for over 125 years on the land of the Miami and Potawatomi tribes in what is today Chicago’s northside, NPU has recently been designated a Hispanic Serving Institution and is committed to serving diverse populations. Elevating North Park University’s core distinctives of Christian, city-centered, and intercultural, NPU values diversity among its faculty and is committed to building a racially and culturally diverse intellectual community, and strongly encourages the nomination and candidacies of persons who are Black, Indigenous, and People of Color regardless of gender.

North Park University is located in the Albany Park neighborhood of Chicago, one of the most ethnically diverse zip codes in the United States. It is nine miles from downtown Chicago. The North Park campus has often been referred to as an oasis in the heart of the city – a place where students from urban, rural, and suburban backgrounds alike can call home. And all of this within the major metropolitan backdrop of Chicago: one of the world’s largest and most diversified economies, renowned for its museums and music, and voted best large city in the U.S. for four years in a row by Condé Nast Traveler.

Mission

The mission of North Park University is to prepare students for lives of significance and service through education in the liberal arts, professional studies, and theology.

Vision

Building on our core institutional identity—Christian, city-centered, intercultural—our vision is to create a university of uncommon character and enduring excellence, where faith, learning, and service meet.

Position Summary: The graduate enrollment marketing manager is part of UMC, bridging that office and the Office of Graduate Admissions and North Park Theological Seminary. The role's primary responsibility is to develop and implement marketing initiatives that drive graduate-level enrollment. The graduate enrollment marketing manager will project manage these initiatives and contribute copywriting and editing. Secondarily, the role involves vendor relationship management and requires a familiarity with North Park's editorial and branding style guides.

Essential Responsibilities

• Partners with the Office of Graduate Admissions and North Park Theological Seminary to develop and implement strategic communications for the university’s admissions audiences which include prospective students, educators, and other influencers.
• Manages the relationships between UMC and vendors, editing materials as needed in accordance with North Park’s editorial and branding guidelines.
• Participates in writing and editing recruiting materials.
• Serves as the project manager for marketing tactics—including but not limited to postcards, emails, ads, and web—ensuring projects are completed on time and within budget.
• Provides creative briefs for the in-house creative team, facilitating the various levels of the approval process.
• Participates in the ongoing review of admissions-related webpages, working with the communications team to ensure content is up-to-date, appropriate, and engaging for targeted audiences.
• Facilitates communication across departments for new program launches, admissions initiatives, and marketing campaigns.
• Become an expert on the customer relationship management communications flow content that prospective graduate students receive.
• Share communications flow content updates to the Enrollment Systems Operations department, so that the department can update the customer relationship management tool.

Requirements

• Bachelor’s degree, preferably in advertising, public relations, marketing, communications, or a similar field (or equivalent experience) required.
• Ability to communicate effectively, via verbal and written methods, with both technical and non-technical personnel
• Broad knowledge and experience in Excel, Word, and project management software
• Expertise in organization and management of time, people, projects, and resources
• Team player with professional demeanor and customer service abilities
• Persuasive communication skills and an ability to negotiate
• Ability to handle multiple projects at once, with a built-in sense for what should be prioritized
• Ability to follow verbal and written instructions and work with minimal supervision
• Personal commitment to North Park University’s mission of Christian higher education

Other Desired Qualifications

• General knowledge of Word Press
• Previous experience with the Salesforce, the TargetX Recruitment Suite, or a similar customer relationship management tool
• Previous experience with Jira

Benefits

• Medical Insurance
• Dental Insurance
• Prescription Plan
• Flexible Spending Account
• Commuter Benefit
• Life Insurance
• Disability Insurance
• Retirement Plan
• Tuition Remission
• Helwig Recreation Center