A&K Manager, Marketing Communications

Position Summary

The Marketing Communications Manager is responsible for the management and creation of marketing plans and assets to support key business goals for Abercrombie & Kent. The Marketing Manager will support the marketing team, along with partnering with the product and sales teams. The ideal candidate will be an expert communicator with the ability to lead projects from ideation to completion and ensure a sophisticated brand experience at all touchpoints.

Responsibilities and Accountabilities

• Work with the Marketing Director to create strategy and then execute marketing plans to achieve budgeted revenue for A&K
• Project management of marketing plans, including providing strategic guidance, writing succinct and actionable briefs, creating and managing marketing assets from initiation to delivery 
• Work with the Marketing Director on direct mail strategy, briefing, and execution of yearly direct mail plan
• Work with the Marketing Director and team on all other communications projects, including guest communications, partnerships, promotional offers, collateral, and digital needs
• Collaborate closely with marketing, creative services, and product teams on all marketing efforts
• Deep understanding of customer profile and audience to inform marketing strategy and communication
• Evaluate the effectiveness of marketing efforts and provide recommendations for future campaigns
• Responsible for competitor research and comparisons to inform marketing strategy
• Manage A&K webinar planning and execution with the marketing coordinator
• Provide support for trade marketing and Private Jet and Luxury Expedition Cruise operations when needed
• Budget management and invoice processing
• Other duties, as assigned by the Director, of Marketing

Skills and Abilities 

• An excellent communicator. Ability to identify and communicate opportunities and manage the day-to-day relationship with internal stakeholders and creative services
• Analytical & strategic thinker with the ability to think long-term and apply learnings to optimize efforts
• Detail-oriented with the ability to multitask in a fast-paced, dynamic environment and pivot when necessary
• Demonstrates creative writing and excellent editing capabilities
• Excellent project-management skills and time-management capability
• Advanced skills in PowerPoint and Excel

Requirements

Education and Experience

• Bachelor’s degree in marketing, advertising, journalism, English, or a relevant field required
• 5-7 years of relevant experience, with an emphasis on marketing communications. Agency background is a plus.
• Experience working in the travel/tourism industry or with a luxury brand is a plus