1871 - Marketing Content Writer

About 1871:

The story of the Great Chicago Fire of 1871 isn’t really about the fire. It’s about what happened next: A remarkable moment when the most brilliant engineers, architects, and inventors came together to build a new city. Their innovations – born of passion and practical ingenuity – shaped not just Chicago but the modern world. What started 150+ years ago continues to this day.

1871, a global non-profit innovation hub, exists to inspire, equip, and support founders, growth scalers, and innovators in building great businesses from all backgrounds. We deliver unfair advantages at scale. We are the only organization in the world that we know of that supports the full maturity curve of a business - idea to Fortune 50. The team supports ~450 early stage companies, 200+ growth stage members, and 100+ partners made up of the brightest digital designers, engineers, and leaders shaping new technologies, disrupting old business models, and resetting the boundaries of what’s possible.

1871 is a place where you can share ideas, make mistakes, partner with others, work hard, grow professionally, and, with a little luck, change the world. If that sounds like you, join us.

Note, 1871/CEC is an equal employment opportunity employer with a strong focus on crafting an inclusive and diverse environment. We encourage individuals of all ethnic and racial backgrounds to apply for this position.

Job Summary:

As the Marketing Content Writer, you will be responsible for writing and developing compelling copy for our marketing initiatives across all channels and digital platforms. This involves a mix of social media, email, SEM, SEO, website content, blogs, press releases, quotes, and other creative works. Using a combination of traditional and Generative AI (GenAI) practices, this role will ensure a seamless integration of content strategies set with the Marketing Lead to promote brand consistency and efficiency.

You will work closely with cross-functional teams to optimize our corporate brand voice, express our executive voices, and develop partnership and product narratives. Additionally, you will drive our campaigns to achieve better business outcomes. This is a full-time position based in our Chicago office.

Key Responsibilities:

• Content Creation:
• Write and develop high-quality, engaging, and on-brand copy for various marketing channels including social media, email campaigns, website, blogs, and press releases.
• Craft compelling narratives that effectively communicate our brand message and resonate with our target audience.
• Collaborate with the marketing team to brainstorm and develop content ideas for promotions and campaigns.
• Social Media:
• Write engaging social media posts and content that drive engagement and brand awareness.
• Ensure all social media copy aligns with our brand voice and messaging.
• Email Marketing:
• Write persuasive and compelling email copy for various campaigns, promotions, and newsletters.
• Collaborate with the email marketing team to optimize copy for open rates and click-through rates.
• Newsletter Management:
• Write and manage the creation, scheduling, and distribution of newsletters.
• Ensure content is engaging, relevant, and aligned with our brand messaging.
• Website Content:
• Write, develop, and maintain website content that is clear, concise, and SEO-friendly.
• Work with the web development team to ensure content is updated and accurate.
• Utilize WordPress for content management and updates.
• Blogs and Articles:
• Research, write, and develop informative and engaging blog posts and articles that align with our content strategy.
• Ensure all content is optimized for SEO and adheres to best practices.
• Press Releases:
• Write and edit press releases to effectively communicate company news, product launches, and other significant announcements.
• Collaborate with the PR team to ensure timely and accurate distribution of press releases.
• Brand Voice Development:
• Develop and maintain a consistent brand voice across all content and communication channels.
• Work with executives and key stakeholders to express their voices authentically.
• Persona-Segmented Content:
• Write and create tailored content for different audience segments based on persona research and analysis.
• Ensure content resonates with and engages each target audience effectively.
• Digital Marketing Pathways:
• Possess a deep understanding of various digital marketing pathways and channels.
• Integrate content strategies with overall digital marketing plans to drive brand awareness and conversions.
• Technology and Tools:
• Use GenAI tools to generate creative content ideas and enhance writing processes.
• Manage and organize content within HubSpot for email campaigns and CRM.
• Regularly update and manage website content using WordPress.

Requirements

• Excels at writing content for digital marketing efforts and brand awareness campaigns
• Knows how to leverage digital marketing skills and platforms into their content creation process.
• Understands how to craft different styles of content for personas and business outcomes.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Strong desire to be part of the tech industry and community
• Proven experience as a copywriter or similar role, preferably in a marketing or advertising environment
• Excellent writing, editing, and proofreading skills with a strong portfolio of work.
• Familiarity with SEO best practices and digital marketing principles.
• Ability to work independently and manage multiple projects simultaneously.
• Strong collaboration skills and the ability to work effectively in a team environment.
• Knowledge of industry trends and best practices in content creation and marketing.
• Proficiency with content management systems (CMS) such as WordPress and marketing tools such as HubSpot.
• Experience with Generative AI (GenAI) tools for content creation and ideation.
• Experience in developing and maintaining a consistent brand voice.
• Ability to create persona-segmented content.
• Deep understanding of digital marketing pathways and channels.

Preferred Skills:

• Experience in the tech or startup industry.
• Knowledge of graphic design and multimedia content creation.
• Familiarity with analytics tools to measure content effectiveness.

Please submit your resume, a cover letter, and a portfolio of your work. We look forward to seeing how you can contribute to our team!

Benefits

1871 offers a comprehensive benefits package that includes health, dental, vision, 401k, unlimited PTO, opportunities to participate in workshops and events, and more!

In addition to our impressive benefits, there are other fun reasons to work with us:

• Work at the center of Chicago tech innovation.
• Unparalleled access to opportunities and networking with some of the biggest players in tech.
• Convenient downtown location.
• Casual environment and dress code.
• Work as part of a diverse team.
• Remote work opportunities (This role has a hybrid format - virtual 2 days a week and in person from the 1871 space in the Merchandise Mart for 3 days a week.)