Director of Marketing

THE TEAM:

The School of Traditional Skills is dedicated to empowering individuals with the knowledge and abilities necessary for a healthy, sustainable lifestyle. Our mission is to provide high-quality, instructional video content on topics such as homesteading, gardening, food preservation, and more. We aim to ensure that Traditional Skills are not forgotten and are instilled into our culture, offering a better way of life. We are committed to continuous improvement, striving to produce the most engaging and effective educational content for our community. Our team is passionate about fostering the use of these traditional skills to make a meaningful impact on the lives of our students.

We are a remote, high-performing team dedicated to excellence and driven by our shared mission.

JOB BRIEF:

Are you a highly motivated and experienced marketer that thrives with the challenge of scaling revenue in a start-up environment in a niche market with limited resources!?!

Have we got a job for you!

The School of Traditional Skills is seeking an energetic and dynamic Director of Marketing to lead our marketing efforts and drive our growth. This pivotal role requires a seasoned marketing professional with prior experience as a Director of Marketing or CMO, along with a strong track record in managing marketing strategies for young growing companies.

Your resume should include a broad range of skills including but not limited to: email marketing, content marketing, live events such as webinars and summits as well as experience with direct response and paid advertising on platforms like FB, IG, YT and Google. Experience directing and managing affiliate programs will be a serious bonus. Did we mention SEO?

You also must be familiar with marketing online educational products as well as recurring revenue models. SaaS would be another bonus!

Data driven decision making is a must.

Lastly, you should have experience not only in scaling revenue in the start up environment, the successful candidate will have prior experience scaling a company from $2m ARR to $10m ARR.

As the Director of Marketing, you will be responsible for overseeing both Growth and Lifecycle Marketing for an e-learning subscription company. The responsibilities of this role will encompass all marketing activities, including social media, digital advertising campaigns, organic content marketing, and live events such as webinars and summits.

The ideal candidate will have a strong track record in Performance Marketing, particularly with Meta, and extensive experience in marketing live events like webinars and summits. Additionally, the Director of Marketing must be proficient in data and analytics and be driven by data-informed decisions.

You will work closely with the Chief Executive Officer and the leadership team, regularly presenting strategies and reports on the effectiveness of marketing initiatives.

The ideal candidate is passionate about the homesteading and self-sufficiency lifestyle, and has a deep understanding for the passion it takes to participate in this lifestyle. They must also thrive in a fast-paced, challenging environment of a startup. You should be excited by ambitious goals and the opportunity to join a fast growing company. Leadership, organization, and management skills are essential for this role, as you will be guiding a dedicated marketing team to achieve our mission of empowering individuals with sustainable living skills.

KEY RESPONSIBILITIES:

• Define marketing strategies to support the company’s overall strategies and objectives.
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
• Supervise the marketing department and provide guidance and feedback to team members and vendors.
• Develop and execute systems and procedures for marketing data analytics.
• Prepare regular reports and presentations on marketing metrics for the Executive Team.
• Ensure effective strategies are being applied to:
• Digital Marketing
• Social Media Marketing
• Content Marketing (Blogging)
• Copywriting
• Email Marketing
• Webinar Marketing
• Affiliate Marketing
• Live Event Marketing
• Ensure our brand message is relevant, strong, and consistent across all marketing channels.
• Identify opportunities to reach new market segments and expand user growth.
• Conduct general market research to keep abreast of trends and competitors’ marketing movements.
• Participate in the quarterly and annual planning of company objectives.
• Set, monitor, and report on development plans and goals for the Marketing Team Members.
• Build a highly efficient team of marketing professionals in accordance with overall company objectives.
• Create a solid network of strategic partnerships.
• Drive growth and lifecycle marketing initiatives to maximize customer acquisition and retention.
• Utilize performance marketing techniques to optimize campaigns and drive measurable results.
• Leverage data and analytics to inform decision-making and continuously improve marketing strategies.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
• Manage budgets and allocate resources effectively to achieve marketing objectives.

Requirements

SKILLS AND QUALIFICATIONS:

• Minimum of ten (10) years of experience in marketing strategy with at least five (5) years in leadership.
• Relevant Bachelor’s Degree in Marketing or a related field.
• Demonstrable experience in designing and implementing successful marketing campaigns.
• Solid knowledge of data analytics, web analytics, and Google Adwords.
• Experience with CRM software and digital marketing tools and techniques.
• Strong leadership skills with the ability to inspire and motivate a team.
• Exceptional, empathetic, and approachable written and verbal communication skills.
• Exceptional organizational skills, including structuring data and managing details.
• Strong analytical and project management skills.
• Strategic mindset with the ability to make difficult decisions.
• Mastery of Google’s G Suite of products, including Gmail, Docs, and Drive.
• Proficiency with virtual meeting and collaboration software and tools.
• Ability to adapt and respond to changing requirements and emerging opportunities.
• Ability to collaborate with co-located and remote team members and clients.
• Ability to learn and apply new systems, technologies, and workflows.
• Familiarity with e-learning, specifically with video format.
• Familiarity with new media concepts, types, channels, and forms of user engagement.
• Proven track record in performance marketing, particularly with Meta.
• Experience in marketing live events such as webinars and summits.
• Proficiency in data-driven decision-making and a strong understanding of marketing analytics.
• Experience scaling a company from early stages to significant growth.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity and passion for the Homesteading and Traditional Skills content we produce.

Benefits

COMPENSATION:

Base Salary plus performance-based bonuses with the potential to earn an additional 50% of the base salary.

THE BENEFITS:

• Company sponsored Health Benefits Package
• Competitive compensation with annual reviews and merit increases
• 15 days of paid vacation, plus an additional 5 days during Winter Break, and 14 additional days paid holidays in alignment with the US Holiday calendar. 
• Company-sponsored training and development programs
• Remote-first flexible work environment