Public Relations Intern

Eberly & Collard Public Relations is a national and international firm specializing in integrated marketing communications, branding, product positioning, public/media relations, digital/social media, and advertising. Our main office is based in Midtown Atlanta, and we also have a satellite office in New York City. Our Atlanta location has an immediate opening for an entrepreneurial, self-starting individual to join our growing team. This is an exciting career opportunity for a PR professional with a passion for working with the media, writing, marketing, and the coordination of high-level client accounts.

Our firm has a diverse and collaborative environment that values talented, creative people who have a drive for excellence and want to grow professionally. The mental health and well-being of our team members are of utmost importance to us. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. Together, we create cutting-edge integrated marketing programs and campaigns for our clients. Our firm maintains a culture that is authentic and rewarding for our employees.

The Position:

• Assisting with assigned client accounts to ensure marketing campaigns and program plans comply, and clients’ general needs are met and exceeded on a consistent basis.
• Assisting with a variety of integrated marketing campaigns across assigned client accounts.
• Providing research and other support for developing/implementing strategic PR plans, campaigns and media pitches.
• Conducting market/media research and applying findings to documentation, projects and campaigns.
• Assisting with social and digital media campaigns and content for the firm and assigned clients.
• Assisting with efforts to maintain company procedures, internal reports/updates and best practices.
• Assisting with media monitoring, scanning and reporting of client media coverage.
• Assisting with strategic media relations, media pitching, press campaigns, and monitoring for / yielding publicity placements.
• Disseminating and tracking press releases and other news/channels, monitoring for a range of content in advance and at the time of publication.
• Writing and proofing press releases, articles, product profiles, reports, and other narratives based upon tactical campaigns and clients’ program plans.
• Overseeing and managing print / digital publication libraries and databases for the firm and clients.
• Conceptualizing and supervising social media campaigns to include research/development, execution, day-to-day management, and insights/results reports.
• Creating charts or graphs for evaluating the effectiveness and progress of campaigns and measuring/reporting results.
• Developing reports outlining public relations activities, results, goals, and deliverables for assigned clients.
• Writing, proofing and editing a variety of narratives with the use of Associated Press guidelines.
• Coordinating select client speaker’s bureau, speaking engagement acquisitions, and event research/planning and publicity.
• Assisting with advertising planning to include general research, rate card/editorial calendar strategies, scheduling advertisements, ad copywriting, reporting, etc.
• Satisfying a mix of evolving and deadline-oriented client deliverables and expectations with a high level of flexibility, passion and professionalism.
• Assisting with brainstorming, creative and strategy planning sessions.

Requirements

Qualifications:

We have an opening for an internship that offers an opportunity for school credit if applicable or overall experience in the PR industry. The internship provides extensive training and orientation on the basics and fundamentals of working in the fast-paced field of public relations. The typical term is three-months.

Candidates must have a 4-year BA or BS degree in Public Relations, Marketing, Strategic Communications, or extremely similar degree. Our preference is to seek out candidates who have graduated or are about to graduate because of the possibility of a full-time role post-completion of a successful internship.

Benefits

A mentorship program that includes training and education on full-scale omnichannel marketing strategies. Ongoing team collaboration and participation within a multi-faceted national/international public relations firm.

• Paid Parking
• Onsite fitness center membership included.
• Professional development and mentorship programs offered by senior team members.
• Celebration of individual and agency milestones (birthdays, work anniversaries, new client accounts, etc.).
• Upbeat, collaborative team environment.