Digital Marketing Strategist

Fancy and Funky, a vibrant leader in the retail industry known for its unique and eclectic product offerings, is seeking a passionate and dynamic Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and executing innovative digital marketing strategies that resonate with our brand's core values and engage our diverse customer base. You'll play a crucial role in enhancing our online presence, driving traffic to our e-commerce platform, and increasing conversion rates. The ideal candidate will thrive in a fast-paced environment and possess a deep understanding of digital marketing trends and tools. This position offers an exciting opportunity to work closely with our creative team, ensuring that our online marketing campaigns reflect the colorful and fun essence of Fancy and Funky. Ideal candidates should be results-oriented, data-driven, and possess excellent communication skills. If you're passionate about digital marketing and excited to contribute to a brand that stands out in the retail landscape, we want to hear from you!

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Manage and optimize social media campaigns across various platforms to enhance brand awareness.
• Analyze website traffic and user engagement metrics to inform strategic decisions.
• Collaborate with the creative team to produce engaging content that resonates with target audiences.
• Conduct market research to identify new trends and customer preferences in the retail industry.
• Manage email marketing campaigns, including segmentation, design, and performance analysis.
• Continuously monitor and report on the effectiveness of digital marketing initiatives, making recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, preferably in the retail sector.
• Strong knowledge of SEO, PPC, email marketing, and social media strategies.
• Proficiency in digital analytics tools, such as Google Analytics and social media insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate engaging content ideas.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home