Vice President of Marketing (General Brokerage)

Working with leadership and other departments to deliver exceptional marketing service and experience, the VP of Marketing is a key position. As VP of Marketing, you will spearhead all marketing, communications, and brand strategies. The goal is to lead the development and execution of marketing services, campaigns, and strategies to drive growth while ensuring agent satisfaction. With a direct reporting line to the COO and a dual dotted line to the CEO and President, the core responsibilities for this position include, but are not limited to:

Essential Functions

·       Lead in-house team of creative professionals, both on-site and throughout branch offices

·       The VP of Marketing is expected to become a brand advocate and ambassador, staying in touch with our corporate office and building a strong understanding of services and offerings provided by the brand; while communicating its value to the marketing team, our sales managers, and agents

·       Work closely with key marketing team members and company executives to ensure our marketing services and deliverables are aligned with our brand identity

·       Oversee and coordinate all marketing projects (full cycle: from concept, initiation, implementation, to post-launch trainings), and clearly communicate their value to our agents

·       Liaise with our branch office sales team members and their agents to executive strategic marketing initiatives

·       Develop and supervise a department budget, to include products and services provided by the company

·       Work on and improve the current marketing plan, ensuring alignment with our strategic goals and available resources

·       Ensure that all communications – PR, social media, collateral materials, newsletters, and other content – has a cohesive message and is brand-centric

·       Coach, mentor, evaluate and develop the marketing team (to include recruiting and training)

·       Lead by example; foster an ‘open door’ culture, where honesty and team collaboration are valued

·       Participate in the development and execution of paid search campaigns aimed at client acquisition, lead and referral generation, ancillary services acquisitions, etc.

·       Create and maintain a catalog of the company’s marketing products and services

·       Work closely with our web partners to ensure the company’s website and online presence is optimized

·       Maintain and develop strong relationships across departments and with our media vendors

·       Generate reports that summarize and present data in a clear and concise manner, as requested

·       Identify marketing opportunities – while working with leadership – based on research and analysis on competing brokerages

·       Manage communications from leadership to agents and our company database, promoting listings and initiatives, as needed

·       Conduct meetings with our agents to understand their needs and assist with their marketing plans

·       Organize and coordinate company events and the execution of sponsored activities, as needed

·       Conduct monthly meetings with the marketing team and one-on-one performance reviews

·       Support CEO, President, and COO with special projects (i.e., M&As, etc.), as needed

Requirements

·       A solid understanding of the affluent consumer market; must have a creative eye

·       10+ years of progressive marketing leadership experience

·       Experience managing customer-centric marketing teams

·       Ability to drive engagement, present concepts to a sales-oriented audience, our partners, and clients

·       Able to organize, plan, execute and prioritize projects, ensuring high levels of agent satisfaction

·       Strong written and verbal communication skills; capable of interacting and cooperating with the company’s management team, staff, and all stakeholders

·       Creative self-starter, yet poised and mature in outlook and demeanor

·       Strategic thinker; able to make meaningful contributions to the company’s short- and long- term plans

·       Able to analyze data and evaluate results to make effective decisions

·       Highly motivated, positive attitude professional capable of juggling multiple tasks simultaneously

·       Open to travel within a designated geographic area (national and international), as needed

·       Capable of learning and keeping up with the latest marketing and digital trends and tech

·       Comfortable with numbers and reporting tools (i.e., Microsoft, Tableau, Snowflake, Cloudera, and others)

·       Able to adapt to change and meet the everchanging needs of the real estate industry

·       Available to respond to last minute, time sensitive, requests outside normal business hours

·       Proficient in MS Office platforms, especially PowerPoint and Excel

·       Knowledge of Adobe Creative Suite a plus

·       College degree required (Marketing, Computer Science, Business Administration, or any Digital major); MBA or MS preferred

Benefits

Job Type:

·         Full-time; the position will be performed in an office setting.

Compensation and Benefits:

·         Competitive base salary plus bonuses.

·         Comprehensive benefits package, including medical, dental, vision.

·         Company 401(k) Plan

MDLV, LLC dba ONE Sotheby's International Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.