Social Media Specialist

Ironwear is a safety solution provider. For over 30 years we have manufactured, developed and reengineered Personal Protective Equipment (PPE) for all industrial markets around the globe. We are an established company and are growing!

We are looking for a talented Social Media Specialist to take responsibility of our social media presence in helping us foster a growing online community.

You will be responsible for creating original text, graphic and video content, managing posts and responding to followers through social media. You will develop and implement a comprehensive social media strategy to increase our web traffic and brand awareness. You should have excellent communication skills and be able to express our company’s views and objectives creatively. If you have an imaginative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team. Ultimately, you should be able to ensure our company social presence is aligned with our marketing strategies.

Responsibilities

• Develop a publishing calendar that encompass the various social strategies
• Deliver engaging content on a regular basis
• Share content through various social media platforms, ensuring strong online presence
• Monitor follower feedback and generate ideas to increase customer engagement
• Design and implement social media marketing campaigns and strategies to align with business goals
• Analyze campaign performance and suggest improvements
• Report on performance metrics generated from social media efforts
• Perform research on current benchmark trends and audience preferences
• Administer all company social media accounts ensuring up-to-date content
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and bios)
• Train internal teams to integrate and maintain a cohesive social media strategy
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up to date with current technologies and trends in social media, design tools and applications
• Collaborate with design, photo and copy departments to produce high quality content
• Communicate with industry professionals via social media to create a strong network
• Receive customer feedback and generate ideas to increase customer engagement

Requirements

• Proven work experience with Social Media
• Hands on experience using social media for brand awareness
• Understanding of web publishing requirements
• Familiarity with digital marketing campaigns
• Familiarity with social media platforms and requirements: Facebook, Instagram, LinkedIn, YouTube, etc.
• Editorial mindset with an ability to predict audience preferences
• Proficiency in marketing automation technology
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Project management skills and attention to detail
• Excellent communication and writing skills in English

Benefits

• Competitive Compensation Package
• Health Care (Medical, Dental & Vision)
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick & Public Holidays)
• Convenient Location with Free Parking
• Company Provided Beverages and Snacks
• Dog Friendly Work Atmosphere
• Company Gatherings and Events