Social Media Specialist

Salary: $45k Base + $5k Incentive

We’re on the lookout for a Social Media Specialist who doesn’t just follow trends, but sets them. You’ll be at the forefront of shaping our brand presence on social platforms, crafting engaging content, and building a loyal community that aligns with our marketing goals.We want someone who takes initiative, sets trends, and wants to be the best in the industry. If you think outside the box, adapt quickly, and love engaging with online communities, we want YOU on our team! 

Responsibilities

• Assist the Director of Marketing (attending annual photoshoots, setting up homes for influencer stays etc.)
• Content Creation: Generate and schedule high-quality content including text, images, videos, for social media platforms aligned with brand guidelines for Oversee30a, Gf30a and 30alocal.
• Platform Management: Actively manage social media accounts on platforms like Facebook, Instagram, Youtube, Threads, etc., by posting content, responding to comments, and engaging with followers.
• Community Building: Foster a strong online community by initiating conversations, running contests, and addressing customer inquiries promptly. Cultivate and foster relationships with local vendors and businesses to amplify our community presence.
• Social Media Strategy: Develop and implement a comprehensive social media strategy to achieve marketing objectives, including audience targeting and campaign planning. You will with with Director of Marketing directly with this.
• Analytics and Reporting: Monitor social media performance using analytics tools to track key metrics like reach, engagement, impressions, and conversions, and provide actionable insights to optimize campaigns.
• Trend Analysis: Stay updated on emerging social media trends and incorporate relevant strategies into the content calendar.
• Attend 4-5 local events each month to gather content, connect with the community, and represent our brand in person.
• Capture on-the-ground content that highlights our company’s connection to the local community and brand values.
• Create Monthly Event Calendar
• Leverage analytics tools to track social media performance, identifying key metrics such as engagement, reach, and conversions.
• Provide regular reports with actionable insights to continuously improve campaigns and drive marketing results.

Requirements

• Team Player Mentality: You thrive in a collaborative, team-driven environment and are always ready to jump in and contribute.
• Flexibility: You understand the fast-paced nature of social media and marketing, and you can pivot quickly when trends or strategies change. The social media landscape moves so quickly that adapting is a necessity.
• Creativity: You bring fresh, creative ideas to the table and have a strong visual design sense to create eye-catching content and keep up with trends on each platform.
• Platform Expertise: You are well-versed in the nuances of major social platforms and can adapt strategies to each one’s unique culture and audience.
• Project Management: You’re organized, able to juggle multiple tasks, and can execute social media campaigns on time and on brand.
• Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources