Social Media Manager | In-Office/Not Remote

Florida Window and Door is the 21 largest Home Improvement company in the nation. With a focus on installing impact windows and doors and providing the best customer service, we have experienced tremendous growth over the last few years. We have expanded to more than $100MM in annual sales, establishing ourselves as a leader in the industry.

As we continue to grow, we are looking for a creative-minded individual and detail-oriented Social Media Manager to help enhance and manage our established social media presence and take ownership of our social media campaigns. This role is key to driving lead generation and engagement with a strong emphasis on performance-based metrics such as conversions and engagement. As a Social Media Manager, you will be responsible for optimizing and tracking our social media and digital marketing efforts to maximize our online presence and impact.

What your focus will be:

• Create digital ad campaigns, and manage those existing across multiple platforms such as Facebook, Instagram, etc., with a focus on lead generation and conversion optimization
• Utilize Facebook Ads Manager and Facebook Business Manager to design, execute, and optimize ad campaigns.
• Create and manage engaging social media graphic designs and creative content for ads.
• Write compelling ad copy that drives engagement and conversions.
• Develop and maintain regular publishing and a calendar schedule for all social media content using Hootsuite.
• Develop and maintain campaign performance reports, providing actionable recommendations to optimize lead generation.
• Assist with landing page strategies to support social media campaigns.
• Curate an Instagram grid and layout that is cohesive with our company brand.
• Support brand awareness initiatives through consistent and strategic social media activities.
• Proactively manage our online reputation with swift, on-brand responses to all social media interactions.
• Collaborate with the marketing team to develop and execute additional strategies and cross-channel campaigns.
• Stay ahead of social media trends and algorithm changes, continuously adapting strategies to maintain an edge in lead generation and engagement.
• Track Competitor social media content and lead strategy, ensuring we're always one step ahead in the social media game.
• Organize regular brainstorming sessions with the team across the company to generate fresh, innovative ideas for social media campaigns and content.
• Experiment with emerging social media platforms and features to expand our reach and engage new audiences.
• Utilize Adobe Photoshop or equivalent design tools (e.g., Canva) for graphic design tasks.
• Other duties as assigned by Marketing Department Heads.

Requirements

• On location – NOT REMOTE
• 3+ years of experience in social media management or digital marketing.
• Proficiency with Facebook Ads Manager and Facebook Business Manager is a MUST.
• Proven track record of managing successful social media campaigns, and ad campaigns, especially across multiple platforms.
• Experience with social media analytics and tools.
• Strong understanding of social media algorithms and best practices.
• Ability to analyze and interpret social media metrics and make data-driven decisions.
• Experience with A/B testing and campaign optimization.
• Strong writing skills with the ability to create engaging and compelling content.
• Strong interpersonal skills for managing online interactions and building community.
• Experience with creating and maintaining a content calendar. Via Hootsuite is a plus!
• Ability to work independently and as part of a team.
• Flexibility and adaptability to changing priorities and trends.

At Florida Window and Door, you will be a part of a supportive team that values innovation and excellence. If you are passionate about social media and have a keen eye for design, we welcome you to apply and become a key player in optimizing and advancing our social media efforts!

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance