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National Sales Manager

Shepard Exposition Services

Orlando, florida

Job Details



Full Job Description

Shepard is a full-service event production company that is committed to delivering industry-leading service that enables our customers to create memorable experiences. As employee-owners committed to delivering success, we provide our customers with forward-thinking solutions through insight, collaboration, strategy, and personalized service.

Shepard is seeking an experienced and driven National Sales Manager to take their career to the next level and join our dynamic sales team. In collaboration with the Director of Sales, this role is responsible for building relationships, driving revenue, converting leads, and maintaining satisfaction with customers and stakeholders. The National Sales Manager plays a key role in collaborating with other departments to ensure alignment with overall business objectives.

Essential Job Duties

  • Cultivate relationships and secure business with event organizers of trade shows, conventions, and corporate meetings
  • Strategically plan and execute the sales process through discovery, consultation, and engagements with support from the Director of Sales 
  • Achieve and maintain annual sales revenue of three million or greater as well as meet annual sales goals at acceptable profitability targets
  • Grow booked business by 10% on an annual basis
  • Collaborate with Director of Sales to implement and follow a plan to solicit new business
  • Build successful pipeline with short, mid, and long-term opportunities 
  • Represent Shepard at industry events, conferences, and trade shows to promote brand awareness and generate leads
  • Actively engage and clearly communicate with customers and prospects year-round to ensure Shepard’s consultative sales approach and service standards
  • Collaborate with Director of Sales to develop and deliver professional proposals and presentations on behalf of Shepard
  • Maintain all reporting and benchmark requirements including Salesforce
  • Work closely with internal associates such as Account Executives, Operations Leads, and others in planning, pre-show, and on-site needs
  • Maintain current knowledge about industry developments, competitors, and market trends to maintain a competitive edge
  • Treat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service program 
  • All other duties as assigned


  • Demonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork 
  • Ability to perform as a responsible ESOP owner by making daily decisions to benefit the client and the company 
  • 10+ years of sales experience in the industry 
  • Excellent communication, interpersonal, and presentation skills
  • Organized and detail-oriented 
  • Self-motivated driver  
  • Strategic thinker with the ability to develop and implement effective sales strategies
  • Strong business and financial acumen
  • Proficient in Microsoft Office Suite and CRM systems such as Salesforce 
  • Bachelor’s degree in a related field; relevant experience may be substituted for formal education.

Shepard is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, color, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, veteran status, or other non-merit factor. All employment decisions are made based on business needs, job requirements, individual qualifications, and merit.

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