National Parts Sales Manager

We are seeking a dynamic and experienced Senior Parts Sales Manager to lead our parts sales team and drive revenue growth. In this role, you will be responsible for driving growth by selling more to existing customers, improving customer retention, and expanding the share of customer spend (wallet). The ideal candidate will have a proven ability to lead teams, develop and implement strategic sales plans, and foster strong, long-lasting customer relationships. The Senior Parts Sales Manager will also oversee the optimization of sales processes, such as improving the time to quote, time to order, and win rates, while ensuring the sales team achieves profitability and pricing efficiency (GP% improvements over PY).

Essential Duties & Responsibilities

• Lead, develop, and motivate a team of parts sales representatives to consistently meet or exceed sales targets. Provide ongoing coaching, training, and support to improve individual and team performance.
• Develop and implement strategies to improve customer retention and foster growth over the previous year (PY).
• Develop and execute strategies to acquire new customers, focusing on high-priority sectors. Set specific targets for the percentage of sales driven by new customers, with a goal to expand the customer base.
• Monitor key sales metrics, such as the percentage of sales from new customers, sales cycle efficiency (from qualified lead to order intake), and market share growth. Take proactive steps to ensure sales targets and KPIs are met.
• Cultivate and maintain strong relationships with key customers, suppliers, and partners. Address customer inquiries, resolve issues, and provide exceptional service to ensure long-term loyalty.
• Streamline and optimize the Configure, Price, Quote (CPQ) process to improve time to quote, time to order, and win rates. Work with sales operations to reduce inefficiencies and improve conversion rates from qualified leads to order intake.
• Work closely with operations and logistics teams to ensure timely and accurate fulfillment of customer and service orders.
• Prepare sales forecasts, budgets, and reports. Monitor sales performance and take corrective actions when necessary to meet or exceed targets.
• Lead efforts to expand the addressable market by identifying new business opportunities and increasing market share. Analyze market trends and competitor activities to ensure competitive positioning.
• Develop and implement training programs for the parts sales team to improve product knowledge, sales skills, and customer engagement.
• Manage pricing strategies and negotiate with customers to maximize profitability while maintaining competitiveness in the market.

Requirements

• Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
• Minimum of 5 years in parts sales management or related field, with a strong track record of sales success and team leadership.
• In-depth knowledge of parts sales processes, industry regulations, and customer needs in marine and/or power generation market segments.
• Proven ability to lead and motivate a team, with excellent interpersonal and communication skills.
• Strong analytical skills, with the ability to interpret sales data and market trends to make informed decisions.
• Exceptional customer service skills and the ability to build long-lasting relationships with clients.
• Proficiency in CRM systems (MS Dynamics), ERP system (Infor Syteline), and Microsoft Office Suite.
• Willingness to travel as needed for customer visits, trade shows, or other business needs.

Benefits

Medical, Dental, Vision, Highly Competitive PTO Accrual, 10 Paid Holidays, Life Insurance, AD&D, Short/Long-Term Disability, 401K with Company Match, Pet Insurance, Optional Supplemental Insurances, Legal Assistance for Identity Theft, Health Advocate, Tuition Assistance, Maternity and Paternity Leave, Adoption Aid, Referral Bonuses, and more.