Marketing Director

Availability: Immediate

Job Type: Full-time

Office: Jacksonville, FL

The Lake Doctors, Inc. is seeking a dynamic and experienced Marketing Director to lead our stakeholder acquisition initiatives. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to enhance brand visibility, drive customer & employee engagement, and support sales growth. This is a pivotal role that requires creativity, leadership, and an eager desire to significantly impact the aquatic management industry.

Responsibilities:

• Develop and execute strategic marketing plans to achieve company objectives and market expansion.
• Coordinate and oversee all marketing activities, ensuring alignment with sales objectives and brand guidelines.
• Create compelling content for various platforms, including social media, website, handouts, and other marketing collateral, such as truck design, uniforms, tradeshow booths, and business cards.
• Manage the company’s online presence, including website, social media channels, online store, and email marketing campaigns.
• Collaborate with sales and operations teams to support customer & employee engagement and retention initiatives.
• Analyze marketing performance metrics and adjust strategies as needed to enhance effectiveness.
• Manage budgets and allocate resources effectively across marketing initiatives.
• Oversee public relations efforts, including community engagement, outreach, and charitable giving activities.
• Foster relationships with external partners, agencies, and vendors.

Qualifications:

• Bachelor’s degree in Marketing or a related field preferred.
• 5+ years of progressive marketing experience, ideally within the environmental, landscape, or aquatic management sectors.
• Strong understanding of digital marketing platforms and analytics tools; Instagram, LinkedIn, HubSpot, Shopify experience a huge plus.
• Proven track record in developing successful marketing campaigns and managing brand messaging.
• Excellent communication, leadership, and interpersonal skills.
• Creative thinker with a passion for innovative marketing solutions.
• Ability to work collaboratively and manage multiple projects simultaneously.

Requirements

• Strong creative skills and experience managing a project.
• Ability to analyze market research data to inform strategic decisions.
• Exceptional writing and editing skills; experience creating engaging content.
• Familiarity with graphic design software and basic design principles is a plus.
• Ability to understand and adapt to industry trends and consumer behavior.
• Must possess strong organizational skills and attention to detail.
• Willingness to travel for events, conferences, and meetings as needed.
• Passion for the outdoors preferred.

Restrictions:

• Must possess a valid Florida Driver’s License with clean record.
• Full Time only.
• Must have reliable transportation to and from work.
• We perform background checks, motor vehicle record checks and drug screening.
• Work Remotely on a limited basis (1-2 days a week).

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources
• Corner Office