Marketing Director - Higher Education

MARKETING DIRECTOR

FVI SCHOOL OF NURSING & TECHNOLOGY is one of South Florida’s fastest growing companies educating people for great careers. We are leading the market with short term impact career education in Nursing, Healthcare and Information Technology.

Why you want to work with us..

· We strongly believe in a team environment and culture based on respect, collaboration and positive, clear communication.

· We believe in developing our team members to their highest level of aspiration which is one of our core values. All team members have individual learning plans to promote growth and development.

Key Responsibilities

Strategic Marketing Leadership

·       Develop and execute a competitive marketing strategy that positions the institution as a top choice in career education.

·       Lead multi-layered marketing initiatives across digital and referral channels, focusing on revenue growth and maximizing marketing ROI.

·       Establish a comprehensive brand strategy that promotes the institution’s high-impact educational offerings and strengthens brand recognition.

·       Design automated marketing programs to engage prospects at all stages of their decision-making process.

·       Launch new marketing programs based on student and employer demand, utilizing market research to stay responsive to industry needs.

Project Management for Campaigns & Programs

·       Utilize project management best practices to oversee the rollout of new campaigns and programs, ensuring timely execution and resource alignment.

·       Coordinate cross-functional teams, track project milestones, and ensure marketing projects are completed on schedule and within budget.

Performance-Based Marketing

·       Implement a performance-based marketing strategy focused on measurable outcomes, optimizing campaigns based on conversion metrics, cost-per-inquiry, and other key performance indicators.

·       Regularly analyze and adjust campaigns to improve effectiveness and efficiency.

Regulatory Compliance & Consumer Protections

·       Ensure that all marketing communications and practices comply with relevant regulations and consumer protection standards.

Marketing Operations & Data Management

·       Implement and oversee a data reporting system that delivers actionable insights on a scheduled basis to inform strategic decisions.

·       Provide regular updates on key marketing metrics and campaign performance.

·       Manage external vendors and agencies to support and execute essential marketing functions.

·       Conduct frequent team check-ins to maintain alignment on goals, deadlines, and project milestones.

·       Partner closely with admissions to ensure marketing efforts drive student enrollment and align with institutional objectives.

Enrollment & Inquiry Generation

·       Drive quality inquiry generation to meet enrollment targets for Allied Health and Nursing programs while maintaining cost-effectiveness.

·       Monitor cost-per-start metrics to ensure budget alignment and optimize resource use.

Team Leadership & Development

·       Cultivate a results-driven, collaborative team culture aligned with the institution’s core values.

·       Integrate marketing efforts within the broader organization, fostering cross-functional alignment and communication.

·       Coach and mentor team members, supporting professional growth and engagement with organizational goals.

This position requires a seasoned marketing leader who combines strategic vision, operational expertise, and a passion for education. The Marketing Director will be instrumental in advancing the institution’s mission and helping students achieve success in high-demand career paths.

Requirements

Minimum Requirements

• Bachelor’s degree required, master’s in marketing, business administration, or related field preferred.
• 5+ years of progressive marketing leadership experience, ideally in higher education.
• Proven track record as a Marketing Director.
• Strong proficiency with CRM systems and Excel.
• Experience managing vendor relationships.

Benefits

Our team members enjoy a fun, collaborative team environment which includes:

· Monthly lunches with management team

· Peer recognition

· Company paid application training

· Opportunity for growth

We offer competitive benefits package. 3 weeks paid time off and much more!!

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance