Marketing Director (Development Division)
ONE Sotheby's International Realty
South Florida, florida
Job Details
Not Specified
Full Job Description
Reporting to: Vice President of Marketing (Development Division)
Job Brief:
At ONE Sotheby’s International Realty Development Division, marketing is about understanding our clients and target audiences—and building awareness of how our services can exceed their expectations. We’re seeking an experienced and dynamic Marketing Director to lead our marketing efforts and represent the prestige of the ONE Sotheby’s brand.
The ideal candidate will bring a proven track record of creating and executing high-impact marketing strategies for luxury real estate developments, inspiring teams, and delivering exceptional results. This role focuses on pre-development planning, brand positioning, marketing, public relations, and sales support for our portfolio of high-end luxury developments, primarily in South Florida.
If you are a creative and strategic thinker who thrives in a fast-paced, high-stakes environment and understands the intricacies of the luxury real estate market, we’d love to hear from you.
Responsibilities
- Strategic Leadership:
- Develop and manage corporate marketing strategies under the direction of the VP of Marketing.
- Establish and maintain strong brand positioning for the Development Division across all corporate channels, including ONE Sotheby’s agent engagement, affiliate relations, and key internal platforms.
- Lead the creation and execution of marketing plans, timelines, and budgets to craft compelling project visions that add value and drive sales results.
- Project Marketing:
- Collaborate with external creative agencies and internal stakeholders to deliver strategic and cohesive marketing campaigns from inception to completion.
- Analyze key performance metrics, competitive trends, and consumer insights to refine marketing strategies and inform sales and operational decisions.
- Stakeholder Engagement:
- Represent ONE Sotheby’s and its projects at industry forums, broker events, sales missions, and other key engagements.
- Act as a liaison between the sales team and developers, providing marketing support and strategic insights early in the process.
- Attend weekly management meetings and sales/marketing developer meetings to ensure alignment across teams.
- Creative Oversight:
- Review and approve all inbound and outbound creative assets, ensuring alignment with B2B and B2C standards.
- Contribute to RFP strategies by providing innovative insights and solutions.
- Oversee the design and production of print and digital marketing materials, ensuring exceptional quality and adherence to brand standards.
- Operational Excellence:
- Implement efficient project management processes to track action items and communication updates.
- Partner with internal teams to separate development marketing operations from general brokerage efforts, maintaining distinct P&Ls and reporting structures.
Requirements
- Industry Experience:
- 7+ years of experience in high-end luxury residential real estate or luxury hospitality, with a proven track record of successfully bringing new projects to market.
- Familiarity with branded residential developments and sales.
- Skills & Competencies:
- Exceptional communication skills, both written and verbal.
- Client-service oriented, solutions-driven, and detail-focused.
- Strong strategic thinking with the ability to execute flawlessly.
- Experience establishing and managing budgets.
- Ability to manage multiple projects and collaborate across disciplines in a fast-paced environment.
- Technical Expertise:
- Proficient in managing external vendors, strategic partners, and agencies.
- Skilled in analyzing market research, consumer trends, and performance metrics.
- Experience in overseeing print and digital material production.
- Preferred Qualifications:
- Proficiency in Spanish is highly regarded.
- Experience working in remote and international markets, navigating multiple time zones.
Why Join Us?
At ONE Sotheby’s International Realty, you’ll be part of a team that sets the benchmark for excellence in luxury real estate. As a Marketing Director for our Development Division, you’ll have the opportunity to shape the future of iconic developments and bring unparalleled value to our clients, partners, and the communities we serve.
Benefits
Job Type:
· Full-time; the position will be performed in an office setting.
Compensation and Benefits:
· Competitive base salary plus bonuses.
· Comprehensive benefits package, including medical, dental, vision.
· Company 401(k) Plan
MDLV, LLC dba ONE Sotheby's International Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.