Marketing and Communications Manager

Marketing & Communications Manager

Industry: Importing, distribution, and E-commerce sales of home décor products.

Location: Fully-remote position, company headquarters in Tallahassee, FL.

Schedule: Generally 8:00am - 5:00pm Eastern Time with some flexibility.

Compensation: $60,000 - $80,000 + a full benefit package.

Summary of Qualifications:

• Three (3)+ years of experience in marketing with a consumer product brand.
• Bachelor's degree in a marketing related field.
• Strong experience with social media, email campaigns, and building followers.
• Experience with marketing for startups or running your own marketing firm.
• High energy level with a strong eagerness to learn new technologies or solutions.
• Excellent communication and collaboration skills.
• High attention to detail.
• Strong experience with a website CMS (Content Management System).
• Capable of hands-on execution rather than being accustomed to delegating tasks.

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About us: Welcome to Golden Lighting, where over 40 years of expertise in the design and manufacture of decorative residential lighting products meets the innovative spirit of a startup. With a dedicated team of 30+ employees, we are not just a company; we are a vibrant community poised for growth. As we embark on an exciting journey to launch four distinct brands, each tailored to unique customer segments, we are redefining our market presence while maintaining the financial stability that comes from decades of experience.

Our size is our strength. Being a relatively small, privately held company allows us to remain agile and responsive in an ever-evolving business landscape. Unlike publicly traded entities, our focus is not on maximizing shareholder value but on making decisions that benefit our employees and customers. We are not a fledgling startup at the mercy of venture capital; instead, we are a solidly established company ready to innovate and expand. Join us as we illuminate the future of residential lighting with creativity, quality, and a commitment to excellence. 

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What makes this position exciting:

Are you a creative powerhouse with a knack for storytelling? Do you thrive on crafting compelling narratives that captivate audiences and drive engagement? If so, we want you to be the driving force behind our marketing efforts at Golden Lighting!

We’re on the lookout for a dynamic and experienced Marketing and Communications Manager to join our vibrant team. In this role, you’ll be at the forefront of developing and executing innovative marketing strategies that spotlight our exciting new products, elevate brand awareness, and engage our customers like never before. You’ll analyze customer buying behaviors to ensure our campaigns resonate and deliver results.

While this position doesn’t have direct reports, it’s a fantastic opportunity for growth within our expanding company. As we embark on the launch of four distinct lighting brands in the home décor market, you’ll have the chance to make a significant impact and say, “I helped build each of these brands from the ground up!”

Each of these brands will come with its own unique story, and you’ll play a crucial role in writing those narratives. Imagine the satisfaction of seeing your creative vision come to life as you shape the identity of these brands and connect with customers in meaningful ways.

If you're ready to take your marketing career to the next level and leave your mark on an exciting journey, we want to hear from you! Join us at Golden Lighting and help illuminate the future of home décor. Let’s create something extraordinary together!

We think that you'll be a good fit for this role if you:

• Are a natural with creating content, especially for social media and product campaigns.
• Have started your own marketing firm/consulting agency or helped develop the marketing strategy for a startup.
• Consider yourself entrepreneurial.
• Have a passion for researching market trends in order to create effective campaigns.
• Take pleasure in collaborating with different departments.
• Are self-driven, love taking the initiative, and have a high level of energy.
• Feel that an important goal of marketing is to increase profitable sales for a business.
• Are flexible and adapt easily to changing marketing needs and technology trends.
• Love diving in and doing marketing tasks yourself instead of delegating them to an outside team.
• Are a stickler for making sure the details are correct.
• Enjoy doing a wide variety of marketing tasks instead of being a specialist in one area.
• Excel at managing multiple marketing projects simultaneously.
• Are looking for a long-term career with a financially stable company.

If this sounds like you, please read on!
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Essential Tasks of the Marketing and Communications Manager:

1) Content Creation and Management:

• Collaborate with the in-house Graphic Designer to create engaging marketing materials for various platforms such as social media, websites, email campaigns and print literature.
• Glean insights from the product design team and craft a compelling story shared through digital media.
• Utilize emerging technologies such as AI to drive content creation efficiency.
• Manage content calendars, ensuring alignment with product launches and sales promotions.

2) Digital Media:

• Collaborate with internal E-commerce team on company's website content to ensure brand alignment. Provide updated assets such as images, videos or copy.
• Manage social media channels, including content scheduling, community engagement, and performance monitoring.
• Develop and track the results of email campaigns.
• Support the development and execution of online campaigns by optimizing SEO and SEM.

3) Campaign Development & Execution:

• Lead the development and implementation of marketing plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, email, events, and printed materials.
• Monitor and analyze the performance of marketing campaigns, using data and metrics to identify areas for improvement and optimize marketing strategies.

4) Market Research:

• Conduct market research to identify consumer insights, market trends, and competitive landscape to inform brand strategy and product development.
• Assist in preparing reports and presentations summarizing marketing activities, results, and recommendations.

5) Brand Alignment:

• Assist with development of the brand standards and design language.
• Ensure that all projects align with the brand identity, guidelines, and objectives.

6) Cross-Functional Collaboration:

• Work closely with cross-functional teams, including product design, e-commerce and sales to ensure brand consistency in go-to-market strategies and alignment with business objectives.

7) Project Management:

• Manage multiple projects simultaneously and meet deadlines while maintaining attention to detail and quality.
• Organize files, assets, and documentation for each project to ensure efficient workflow and easy accessibility.

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Requirements

This job might be for you if you meet the following qualifications:

• Bachelor’s degree in Marketing or related field.
• Minimum of three (3) years of experience in marketing with a consumer product brand.
• Strong experience with social media and email campaigns.
• Experience with startups or running your own marketing firm.
• Excellent communication and collaboration skills.
• Experience with a website CMS (Content Management System).
• Critical thinking skills and innovative approach to problem solving.
• Time management and multi-tasking ability.
• Beginner's knowledge of Adobe Creative Suite or other graphic design software.
• Intermediate or advanced experience with Microsoft Office.

• Can successfully pass a background check and a drug screening.
• Nice-to-have's, but not mandatory:
• Monday.com experience.
• Experience with launching and establishing new consumer brands.
• Home décor experience (e.g. interior design).

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Benefits

Here at Golden Lighting, we understand that highly satisfied employees are key to a thriving business. This is why we offer:

• Salary of $60,000 - $80,000.
• A workplace culture that supports collaboration, teamwork, and professional growth.
• Competitive annual salary that is commensurate with experience (salary expectations will be discussed very early in the application process).
• 90% employer-paid health, dental, and vision insurance (available first of the month after 60 days of FT employment; family plans are available too).
• 100% employer-paid life insurance (up to $50,000, with the option to purchase additional coverage).
• Matching contributions to a 401k retirement account (4% match, available first of the month after 90 days of FT employment).
• Paid holidays and vacation day accrual which begins immediately.
• Numerous off-site and team-building activities.

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If you think you’d be a good fit, we’d love to see you apply!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.