International E-Commerce Manager

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

The International E-Commerce Manager will lead and grow Frida’s e-commerce international business by leveraging Amazon and other digital platforms. This role requires a strong blend of digital expertise, data-driven decision-making, and cross-functional collaboration. The Manager will focus on optimizing sales, retail performance, and inventory management while ensuring all items are compliant in each individual marketplace. Responsibilities include, but are not limited to, the following: 

• E-commerce Strategy & Execution: Develop and implement strategies to drive online revenue growth, particularly through Amazon’s international markets. 

• Amazon Vendor Central Expertise: Lead all aspects of product management and retail within the Amazon platform, including keyword optimization, inventory management, and promotional strategies. 

• SEO & Product Discovery: Optimize product listings for SEO and enhance creative assets to improve product visibility based on how customers uniquely search in each marketplace. 

• Counterfeit & 3P Management: Oversee counterfeit detection and enforce compliance among third-party sellers in accordance with local laws. 

• Product Compliance Management: Ensure all products have the correct regulatory documents shared with the retailer. 

• Inventory & Sales Planning: Monitor inventory levels, forecast demand, and collaborate with supply chain teams to prevent out-of-stock situations. 

• Cross-Functional Collaboration: Work closely with finance, operations, and marketing teams to streamline e-commerce processes and deliver on business goals. 

• Site Experience: Collaborate with creative, marketing, and brand teams to ensure the digital shelf accurately represents the brand, and is optimized for local translations, colloquial terms, and customer search behavior. 

• Reporting & Analysis: Provide detailed insights and weekly performance reports to senior management. 

What You Will Need

• Bachelor’s degree in Marketing, Business, or a related field. 

• 8+ years of experience in e-commerce, with a strong focus on Amazon Vendor Central. 

• Must have experience with Amazon Vendor Central and Amazon Seller Central platforms. 

• Proven experience managing large digital budgets and optimizing marketing campaigns. 

• Proficiency in digital marketing channels including PPC, SEO, and social media. 

• Advanced proficiency in Excel, PowerPoint, and data analysis. 

• Exceptional communication skills and the ability to work cross-functionally. 

• Ability to adapt to changing business needs and fast-paced environments. 

• Strong problem-solving skills and attention to detail. 

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Manager E-Commerce, International, you will work closely with Digital & Ecomm, Sales & Sales Planning, Finance, Operations, and Marketing teams.  

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person onsite Tuesdays, Wednesdays, and Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA

• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy