Director of Marketing

The Marketing Director will lead comprehensive strategic marketing initiatives across marine, power, and defense segments . This pivotal role encompasses directing product management, channel management, business intelligence, branding, and communications with a focus on robust demand generation strategies to ensure substantial business growth. The director will operationalize specific KPIs to measure, analyze, and elevate performance across all marketing dimensions.

Key Responsibilities:

Product Management:

• Develop and execute innovative marketing strategies that drive revenue growth through existing products and services portfolio.
• Work in partnership with engineering to define and launch new services offerings. 
• Develop pricing strategies and EBITDA improvement programs through our quoting and CPY process
• Regularly evaluate and optimize the product portfolio based on performance metrics and market demand.

KPIs:

• Increase revenue from existing products/services annually.
• Achieve a year-over-year gross profit percentage growth.
• Enhance GMROI on the top 80% of revenue by brand.

Channel Management:

• Design and implement channel strategies in partnership with the Segment leaders to improve integration and performance across all marketing channels.
• Work in collaboration with our OEM partners to bring products and aftermarket parts to our segments effectively.
• Foster strong partnerships and synchronize efforts across various distribution channels to ensure alignment with overall business objectives.

KPIs:

• Secure growth in gross profit percentage over the previous year in all channels.
• Attain GMROI improvements on the top 80% of revenue by brand.

New Product Launches:

• Lead the launch of new products and services, ensuring alignment with market needs and company goals.
• Coordinate cross-functional teams to ensure effective market penetration and adoption of new offerings.

KPI:

• Track and report the revenue percentage from newly introduced products and services over the trailing twelve months.

Customer Insights (Know customer 360°):

• Utilize analytics and customer data to deepen understanding of customer behavior and needs.
• Apply comprehensive segmentation criteria to refine marketing strategies and customer interactions.

KPIs:

• Identify growth opportunities within the top customers.
• Maintain up-to-date segmentation and targeting criteria to enhance customer engagement strategies.
• Regularly update total addressable and served market calculations every six months.

Customer Acquisition:

• Develop targeted strategies to attract and acquire new customers from identified high-priority sectors.
• Optimize the sales funnel from lead generation to order intake, focusing on improving conversion rates.

KPIs:

• Increase the percentage of total sales attributed to new customers.
• Shorten the average sales cycle from qualified lead to order intake.
• Achieve targets for new customer wins in terms of both quantity and revenue.

Customer Retention and Expansion:

• Implement initiatives to enhance customer loyalty and expand share of spend among existing customers.
• Conduct regular pricing reviews to ensure competitiveness and profitability.

KPIs:

• Elevate customer retention rates year-over-year.
• Grow the share of spend (wallet share) among existing customers.
• Improve gross profit efficiency and compare opportunity pipeline GP% to that of current customers (TTM).

Requirements

Minimum Qualifications:

• At least 10 years of strategic marketing experience, preferably in the marine, power, or defense industries.
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Demonstrated leadership in managing marketing teams and strategic projects.

Critical Competencies:

• Strategic and analytical thinking, strong leadership qualities, advanced communication skills, and a capacity for innovative problem-solving.

Working Conditions:

• Primarily office-based with occasional travel for market research, partner engagement, and team coordination.

Benefits

Medical, Dental, Vision, Highly Competitive PTO Accrual, 10 Paid Holidays, Life Insurance, AD&D, Short/Long-Term Disability, 401K with Company Match, Pet Insurance, Optional Supplemental Insurances, Legal Assistance for Identity Theft, Health Advocate, Tuition Assistance, Maternity and Paternity Leave, Adoption Aid, Referral Bonuses, and more.