Digital Media Specialist

About Us: Performance Optimal Health is a leading health and fitness business dedicated to helping individuals achieve their wellness goals. We are looking for a creative and analytical Digital Media Specialist to join our team and enhance our online presence.

Job Summary: The Digital Media Specialist will be responsible for managing our social media presence, analyzing digital media performance, optimizing our website, and improving our SEO strategies. The ideal candidate will have a passion for health and fitness, a strong understanding of digital marketing, and the ability to create engaging content.

Key Responsibilities:

• Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Content Creation: Create and curate high-quality content, including graphics, videos, and blog posts, that align with our brand and resonate with our audience.
• Analytics and Reporting: Monitor and analyze the performance of digital media campaigns using tools like Google Analytics, and provide regular reports with insights and recommendations.
• Website Optimization: Oversee the design, development, and optimization of our website to ensure a user-friendly experience and high search engine rankings.
• SEO Strategy: Implement and manage SEO strategies to improve organic search rankings and drive traffic to our website.
• Collaboration: Work closely with the marketing team to ensure brand consistency and support overall marketing goals.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• The position requires the person to be in the North Naples, FL. office.
• Proven experience as a Digital Media Specialist or similar role.
• Strong knowledge of social media platforms, SEO, and web analytics tools.
• Proficiency in design and editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple projects simultaneously.
• Passion for health and fitness is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing industry.
• Access to our fitness facilities and wellness programs.
• Professional development and growth opportunities.