Digital Marketing Strategist

DIGITAL SPECIALIST– JOB DESCRIPTION

ONE Sotheby’s International Realty, a premier luxury brokerage on Florida's East Coast, is committed to providing its agents and clients with cutting-edge technology and resources to deliver unparalleled service in the industry. In this role, you will focus on executing and managing our digital marketing efforts as guided by our Digital Director. This includes producing compelling content and optimizing our online presence across various platforms.

The ideal candidate is a meticulous professional with a keen interest in real estate and a solid grasp of digital marketing platforms and techniques. This role demands a strong capacity for execution and content creation.

Responsibilities

·         Execute digital marketing initiatives under the direction of the Director of Digital Strategy, ensuring alignment with the company's overarching objectives, strategies, and target audience.

·         Oversee and manage the company's social media accounts (e.g., Instagram, Facebook, X, YouTube, TikTok, LinkedIn), creating engaging content to enhance brand visibility, engagement, and lead generation.

·         Monitor social media trends and identify opportunities for increased visibility.

·         Attend agent property tours and company events to capture and develop content, focusing primarily on video production.

·         Collaborate closely with the head of communications on projects for the CEO and President's social media strategy.

·         Support the creative development of corporate content and digital campaigns.

·         Produce original copy, source images, and collaborate with team members to ensure all content is consistent with the brand's mission. Coordinate with marketing colleagues to maximize the impact of marketing efforts and provide detailed briefs to the design team for content creation.

·         Collaborate with the Director of Digital Strategy to track and analyze the effectiveness of digital marketing campaigns, monitoring website traffic, social media engagement, and lead generation metrics. Generate regular reports to assess performance and suggest improvements based on data.

Requirements

Requirements:

-          Bachelor's degree in marketing, communications, business, or a related field

-          Proven experience in digital marketing, preferably in social media and the real estate industry.

-          Strong knowledge of digital marketing platforms and techniques, social media marketing, and online tools.

-          Preferably proficient in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.

-          Experience creating a content calendar to schedule, organize, and get senior leadership approval on content in a timely manner.

-          Creativity and passion for highly engaging digital content that drives engagement, following and sales including video, email, and social media.

-          Excellent grammar and communication skills with attention to detail.

-          Video editing skills.

-          Copywriting skills and engaging captions.

-          Reporting and metric analytics.

-          Paid social media advertising.

-          Ability to work in a creative, fast-paced environment.

-          Highly self-motivated and self-driven.

-          3+ years’ experience as a marketing professional skilled at creating, managing, and continually optimizing all marketing campaigns.

-          Skills in Adobe Premiere Pro are a plus but not required.

-          Skills in Adobe After Effects are a plus but not required.

-          You are a self-starter that enjoys adapting your role to the company's needs. You enjoy building processes and structure and are proactive enough to bring solutions to senior leadership.

-          Travel necessary, must have reliable transportation.

Benefits

Join a luxury growing company with an energetic work environment. Our benefits include:

-          Medical, Dental, and Vision.

-          401k

-          A generous PTO and Holiday calendar.

-          Start-up office environment.

-          Growth potential.

-          Training and development

Job Type: Full-time

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.