Sr Manager/AD Consulting - Marketing & Campaign (Consumer Lending/Cards)

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership. We are seeking someone with a good blend of business consulting skills and a data analytics background. If you are passionate about working on unstructured business problems that can be solved using data, we would like to talk to you.

We're looking for an analytics professional from the banking and financial services industry, with marketing and campaign management experience, preferably, for the consumer lending and cards business. You will be working on end-to-end cmapaign management ensuring campaigns are launched and delivered accurately and on-time.

Responsibilities

• The key is marketing and campaign management for the consumer lending/cards business.
• Management of end-to-end campaign execution and project management to ensure campaigns are launched accurately and delivered on time, leveraging cross-functional relationships with internal and external stakeholders
• Management of marketing campaigns roadmap
• Apply data science techniques to address business challenges
• Collaborate closely with client stakeholders to transform business problems into analytics solution designs
• Present robust analytic solutions to business stakeholders, showcasing their ability to drive business value
• Develop marketing analytics frameworks
• Create end-to-end solutions that effectively address business problems
• Manage analytics projects, collaborating with global client stakeholders and Tiger's team
• Engage in team discussions to select and apply relevant analytic techniques for actionable business insights
• Deliver presentations to senior management, communicate results to business teams, and develop plans for operationalizing analytic solutions

Requirements

• Minimum of 6-10 years of professional work experience, with at least 5 years focused on data analytics
• Proficient in engaging with executive/VP level stakeholders from the client’s team to effectively communicate and translate business problems into high-level analytics solutions
• Prior experience in working on marketing analytics projects in any industry
• Strong skills in project management and team management, with the ability to collaborate with global teams
• Proficient in SQL, Excel, and hands-on experience with analytic tools like R and Python, as well as visualization tools like Qlik or Tableau
• Exposure to cloud platforms and big data systems such as Hadoop HDFS and Hive is considered a plus
• Ability to work with IT and Data Engineering teams to integrate analytic outputs into business processes
• Graduate in Business Analytics, MBA, or equivalent work experience
• Strong Project management skills with the ability to manage multiple competing priorities
• Should have attention to details and strong written and verbal communication skill

Prior experience preferred: Marketing or marketing campaign management.

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging, and entrepreneurial environment, with a high degree of individual responsibility.