Marketing Administrator

Under the guidance of the marketing director, the marketing administrator gains a strong grasp of current marketing tools and strategies, plays a role in the preparation of integrated digital marketing and social media campaigns, and learns to measure their performance.

The marketing administrator works closely with the digital marketing coordinator and event marketing coordinator to successfully launch campaigns and promotions.

The marketing administrator’s primary role is getting product photos and videos of the RV inventory (must be comfortable being outdoors) on a regular basis. For promotion and advertising purposes, this media is used along with authored content on various platforms such as Wordpress, YouTube, Facebook, Instagram, Twitter, and most especially, Pete’s RV web properties.

The Pete’s RV marketing department strives to hire and educate our team members with the expectation they cultivate new ways to further improve marketing activities and results.

* Multi-location position - supporting both our South Windsor, CT and Plainville, MA dealerships!

Responsibilities and Duties Overview:

• Assist in overseeing and maintaining ongoing campaign and events schedule

• Assist with digital content procurement for events and campaigns

• Assist event marketing coordinator with promo material design & procurement

• Administrator of all social media platforms

• Assist with on- and offsite event setup

• Monitor and report regularly on keeping web content current and accurate

• Assist with the deployment of all email campaigns and maintain contact lists

• Interaction with event attendees during promotional activities

• Learn to demonstrate marketing performance through metrics

• Log daily completed tasks on time tracking software

• Other tasks assigned by the marketing manager or ownership team

Requirements

Basic understanding of SEO, SEM, Social Media, Email Marketing, and engagement measurement tools such as Google Analytics. Basic graphic design, videography and photography skills a plus.

• Flexible Schedule (including weekends)
• Excellent Organizational Skills
• Detail-oriented
• Self-motivated
• Competent writing and communication skills
• Some travel and weekends required
• Comfortable Interacting with the Public (staff, vendors, consumers, media)
• Competent Business Computing (secure with Outlook, Microsoft Office, etc)
• Capable of Completing Light to Moderate Physical Tasks
• Seeking a career in marketing
• BS degree (or working towards one) in marketing or a related field
• Valid Driver's License and Reliable Personal Vehicle

Benefits

• Excellent Health Benefits
• 401K Retirement Plan
• Paid Holidays and Vacations
• Personal Time Off Accrual
• Paid Uniform Service
• Advancement Opportunities
• Relocation Possibilities

Job Types: Full-time

(No Remote Work)

Pay: $20.00 - $22.00 per hour

About our Company: Pete’s RV Center is a family owned business that has been keeping New England, Northern New York, Mid-West and Southern families enjoying the great outdoors since 1952. As the #1 RV dealership in New England, we take great pride in all of our locations. The Pete's RV dealer group consists of dealerships in the great states of Vermont, Connecticut, Massachusetts, Pennsylvania, Indiana and Virginia. We are a growing company that values it's employees and their contributions in making us successful in today's ultra-competitive marketplace.