Sr. Copywriter - TrainingPeaks

Are you ready to work on a product impacting millions of people? At TrainingPeaks our user base of athletes and coaches is growing rapidly. To meet their demands TrainingPeaks needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingPeaks today.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Senior Copywriter, you will be responsible for writing persuasive marketing copy across all marketing channels that attracts, engages, and delights customers. You are a versatile writer with the ability to create copy and messaging for multiple customer types and life cycles.

You will collaborate with marketing team leads and other stakeholders to deliver effective campaign narratives, product and feature value propositions, and our overall brand message to current and prospective customers.   

You are a master storyteller and an exceptional writer and self-editor. You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Product Marketing team, work in close collaboration with the Brand, Acquisition, and Lifecycle Marketing teams, and report to the Director, Content & Communications. 

Core Functions 

• Create compelling and imaginative campaign copy across various marketing channels, including web, email, in-app messaging, online advertising and social media.
• Engage and captivate target audiences with exceptional product and brand storytelling.
• Collaborate with marketing leads to bring key narratives of campaigns to life through persuasive copy.
• Collaborate with the Creative team to ensure copy works in harmony with design for a cohesive and visually appealing presentation that aligns with our marketing strategy and brand guidelines.
• Use your expertise to craft clean, sharp and useful copy for new products and features.
• Seamlessly implement brand voice in every piece of copy you produce and adjust tone accordingly based on the project and goal. 
• Use SEO best practices when creating copy optimized for search. 
• Self-edit copywriting for product, lifecycle and acquisition marketing campaigns. 
• Assist with copywriting duties of long-form content initiatives, as needed.
• Occasionally assist with editing of major editorial projects, as needed.
• Perform other duties as assigned.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Requirements

• Minimum of 5 years of professional copywriting experience, preferably in an agency or marketing environment.
• Proven portfolio of successful copywriting projects and campaigns.
• Excellent writing, editing, and communication skills with a strong command of grammar, punctuation and syntax.
• Ability to work under pressure and meet tight deadlines without compromising quality.
• Proficiency in understanding and adhering to brand tone and voice guidelines.
• Deep understanding of SEO and digital marketing strategies.
• Familiarity with industry-specific trends and best practices.
• Positive attitude and customer oriented.

Desired Qualifications

• Bachelor’s degree in journalism, marketing or communications preferred. 
• Experience in performance sports.
• Experience using TrainingPeaks’ products and services.
• Servant leader approach with focus on needs of team and customer.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $68,550 - $114,250. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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