SEO Content Specialist

At Wowza, we are all about driving product led growth through our website.  As part of Wowza’s content strategy, we are seeking a creative and detail-oriented SEO Content Specialist who will be responsible for creating, curating, and managing compelling content that drives engagement supporting our marketing objectives to drive growth. The ideal candidate has a passion for storytelling with a deep understanding of content strategies that resonate with diverse audiences. This role will be research-driven, focused on crafting content that drives impact and boosts website rankings. The ideal SEO specialist should excel at turning research insights into impactful campaigns.

The ideal candidate will be required to be available to be onsite 3-4 days per week.

Responsibilities: 

• Optimize web presence and produce meaningful content (white papers, social media and blogs) to drive website traffic. 

• Gain a comprehensive understanding of the strengths and weaknesses of the website and flesh out SEO strategies to improve. 

• Leverage SEO tools, including Google Analytics to increase website ranking on search engines, Hubspot, MOZ, and SEMRush 

•  Gain Wowza website traffic, increase sales/leads and improve overall engagement 

• Perform regular keyword research for SEO performance and improvement. 

• Manage SEO campaign budget. 

• Execute test runs, identify trends and gather relevant results while working on SEO strategies. 

• Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website. 

• Meeting with the creative, marketing, and design teams to ideate and define content goals. 

• Researching content and consumer trends to ensure that content is relevant and appealing. 

• Developing content strategies to effectively reach the desired target audience and marketing goals. 

• Creating content for a variety of platforms including blogs, websites, and social media. 

Requirements: 

• Proven experience as an SEO specialist or related role within a B2B SaaS organization, with a strong focus on PLG (Product-led growth) strategies.  

• Bachelor’s degree in marketing, mass communication, media studies or another discipline. 

• In-depth understanding of search engine algorithms.  

• Experience working with Google Analytics, HubSpot and Adobe Analytics.  

• Outstanding written and communication skills.  

• Strong analytical skills with a data-driven mindset and focus on digital expertise. 

• Excellent written and verbal communication and the ability to collaborate with cross-functional teams and explain SEO strategies clearly. 

• Meticulous attention to detail in ensuring all content and strategies are optimized for SEO. 

Preferred skills and qualifications 

• Prior experience working with a content management system. 

• A certification in digital marketing. 

Benefits

Total Compensation package: $90,000-110,000.

The total compensation package range includes base salary + bonus potential and represents the anticipated low and high end of our compensation package range for this position. Actual salaries and benefits will vary and will be based on a range of factors, such as a candidate’s qualifications, skills, competencies, and location. The compensation package is one component of our total compensation package for employees. 

Wowza offers a comprehensive benefits package which includes the following (US Employees): 

• Medical, Dental, and Vision insurance available 1st day of employment 

• Generous Paid Time Off 

• 401(k) with strong company match 

• Dependent Care Flexible Spending Account 

• Employer Paid Basic Life Insurance and AD&D 

• Voluntary Life Insurance (Employee/Spouse/Child) 

• Parental Leave 

• Short-Term and Long-Term Disability 

• Training & Development 

• Employee Assistance Program (EAP) 

Who We Are: 

Wowza Media Systems is a Colorado-based, globally-known leader in video streaming software solutions. Wowza’s software enables its customers to deliver high-fidelity video streams from any source to any destination, reliably at large scale and with low latency. Wowza’s solutions are implemented by tens of thousands of customers in more than 100 countries, across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners. 

Why Work for Wowza: 

Join a fast-paced, private equity-backed Colorado software company sitting at the intersection of mission critical video streaming applications. Wowza has long standing reputations for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza’s team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their role and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office as well as remote employees across the US and around the globe.