E-Commerce and SEO Specialist

Compensation: This role will be compensated with a base annual salary plus an annual bonus percentage

• Base Annual Range: $55,000-$70,000

Location: Hybrid at GOLFTEC's Headquarters in Englewood, CO

About GOLFTEC Enterprises:

GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.

GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.

SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.

Position Summary:

We are seeking an experienced E-Commerce and SEO Specialist to join our dynamic marketing team. This role is ideal for a candidate who is skilled in enhancing website functionality, optimizing search engine rankings, and driving e-commerce growth. You will be instrumental in managing our online presence on Shopify and Magento, ensuring a seamless and effective shopping experience for our customers.

Key Responsibilities:

• Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures to enhance successful SEO strategies and improve website traffic.
• Collaborate on all aspects of the e-commerce content strategy, including product listings, category maintenance, and promotional campaigns.
• Optimize website content for search engines and manage daily operational tasks that increase site visibility and consumer traffic.
• Design and maintain an aesthetic and effective website that aligns with our brand standards and customer expectations.
• Analyze website analytics and e-commerce data to recommend and plan action strategies for better conversion rates.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure a cohesive and successful product strategy.

The deadline for this position is July 31st, 2024

Requirements

• Proven experience in SEO, website design, and e-commerce, preferably with Shopify and/or Magento.
• Strong understanding of conversion optimization, online marketing, and digital analytics.
• Demonstrate experience with technical knowledge, on-page SEO, local SEO and link-building tactics.
• Proficient in web analytics tools (e.g., Google Analytics, FullStory) and SEO tools (e.g., SEMrush, Google Search Console).
• Excellent communication, organizational, and design skills.
• Creative problem-solver who thrives in a collaborative and dynamic environment.
• Experience in the sports or golf industry is a plus!
• Advanced knowledge of HTML, CSS, JavaScript, and other web design technologies.
• Familiarity with the latest trends in e-commerce and digital marketing.
• Experience researching, writing, publishing, and promoting blog content.
• Working knowledge of CRM tools like HubSpot.

Benefits

• Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• GOLFTEC observes a Flexible Time Off policy for exempt employees
• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year