Sr. Manager of CRO

Please put "CRO is cool" as the first line of your cover letter or as your headline or your application will be disqualified.

As the Senior Manager of CRO at Single Grain, you will spearhead our efforts to maximize conversion rates across all digital touchpoints for our clients. In this role, you'll be the driving force behind transforming user experiences, optimizing customer journeys, and ultimately boosting bottom-line results for your accounts.

Who We Are:

​​Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.

We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.

We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.

As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called ‘Marketing School’ with over 100 million total downloads, and a YouTube channel with more than 140,000 subscribers. 

It's our mission to level up every human by educating and moving the marketing industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training but also by providing great resources and tools.

Check out our website for more on our company culture and values.

Responsibilities:

• Act as the primary point of contact for all client accounts, including:
• Analyzing web data to monitor website performance and identify areas of opportunity
• Executing CRO activities to help achieve overall marking goals and objectives for assigned clients
• Developing and implementing A/B and multivariate tests
• Providing data-backed hypotheses and translating testing results into clear, actionable insights for clients and internal team members
• Conducting UX research through both qualitative and quantitative methods
• Editing and improving copy for use on the web
• Making regular updates to client websites/blogs using popular web CMS platforms. 
• Working with a cross-functional team to optimize the impact of paid media campaigns and SEO efforts
• Project manage new product page creation, working cross-functionally to finalize elements from copy to photos and design assets.
• Proactively seeking frameworks and tools to increase efficiency in your work

Requirements

You are someone who:

• Has a proven track record of measurable success in CRO, with 5+ years of experience in digital marketing
• Possesses deep expertise in conversion rate optimization, including A/B testing, multivariate testing, and user experience optimization across various digital platforms (websites, mobile apps, email)
• Has a strong grasp on CRO methodologies, including A/B testing, multivariate testing, user experience optimization, and data-driven design principles
• Demonstrates strong analytical skills and data-driven decision-making abilities
• Excels in client communication and relationship management, able to articulate complex CRO concepts to both technical and non-technical stakeholders
• Stays ahead of industry trends, proactively pivoting strategies to meet your client's needs in the ever-evolving digital landscape
• Is passionate about driving measurable results and business growth, with a keen eye for identifying high-impact optimization opportunities
• Has a talent for adapting CRO strategies to work effectively in both standalone projects and as part of broader, cross-channel marketing initiatives
• Adapts quickly to changing circumstances, demonstrating flexibility and an open attitude towards new approaches and strategies

Prior Experience:

• 5+ years of experience in CRO services, and at least 3 years at an agency
• Experience with CRO tools and methodologies (e.g., Google Optimize, VWO, Convert, A/B testing)
• Experience with heat mapping / user behavior tracking softwares (e.g. Clarity, HotJar)
• Experience with leveraging AI tools (e.g. ChatGPT, Perplexity.ai, Claude)
• Strong understanding of web analytics platforms (e.g., Google Analytics, Adobe Analytics, GSC)
• HTML/CSS/Javascript is helpful, but not required.

Benefits

• Base Salary: $90,000 - $110,000

• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote