Social Media Manager - Part time

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

As the Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance client's brand presence and engage with their target audience. This is an exciting opportunity to make a significant impact on digital marketing efforts and drive growth through social media platforms. Please note this is an entry level position but there is a lot of room for growth if it is a good fit. (AKA if you are results driven, this job is for you!)

Duties

• Develop and execute comprehensive social media strategies to increase brand awareness, drive website traffic, and generate leads.
• Create engaging and compelling content for various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Manage social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages in a timely manner.
• Conduct research on industry trends and competitors to stay up-to-date with best practices and identify new opportunities for growth.
• Frequently update listings in Google and Yelp.
• Utilize analytics tools to track and analyze the performance of social media campaigns, making data-driven decisions to optimize results.
• Stay informed about emerging social media trends, tools, and platforms, recommending innovative strategies to achieve business goals.

Requirements

• Proven work experience as a Social Media Manager or similar role (be ready to show past work!).
• In-depth knowledge of various social media platforms and their respective audiences.
• Proficient in using social media management tools such as Hootsuite or Buffer.
• Strong graphic design skills with experience using Adobe Creative Suite or Canva.
• Familiarity with social media marketing techniques and best practices.
• Excellent written and verbal communication skills.
• Ability to conduct web research and analyze data to inform strategy.
• Exceptional relationship management skills to effectively engage with followers, influencers, and industry professionals.
• Experience with web analytics tools (e.g., Google Analytics) is a plus.