Senior Paid Media Strategist, iLawyer

Summary of Position:

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in developing and executing effective paid media legal campaigns to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in legal paid media and a proven track record of driving successful campaigns.

Responsibilities:

• Develop and implement comprehensive paid media strategies that align with client objectives
• Create and manage paid media campaigns across various platforms including Google Ads, Bing Ads, and social media channels
• Conduct keyword research, ad copy development, and landing page optimization
• Analyze campaign performance data and provide insights and recommendations for optimization
• Monitor campaign budgets, pacing, and performance metrics
• Collaborate with cross-functional teams to align paid media efforts with overall marketing strategies
• Stay up-to-date with industry trends and best practices in paid media
• Communicate campaign progress and results to internal stakeholders and clients

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field
• Minimum 3 years of experience in paid media management
• Proven track record of developing and executing successful paid media campaigns in legal, home services, or medical
• In-depth knowledge of paid media platforms, including Google Ads, Bing Ads, and social media advertising
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent written and verbal communication skills
• Ability to multitask and manage multiple campaigns simultaneously
• Detail-oriented with strong organizational skills
• Team player with the ability to collaborate effectively with cross-functional teams
• Adaptability and willingness to learn and implement new strategies and technologies

Benefits

• Full benefits package including medical, vision, dental, life insurance, and 401K match
• Incredible work/life balance
• Performance bonuses
• Awesome company culture and amazing team of people
• Company events throughout the year
• Opportunity for advancement - growing team

Compensation: 75,000 - 95,000

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.