Senior Account Executive, Technology Communications

Senior Account Executive, Technology Communications

The Role:

Technology continues to re-write the rules and change the world – and the stakes have never been higher. Want to be on the front lines, shaping the narrative for the innovations that matter? As part of one of the world's largest dedicated technology PR practices, you'll work with industry titans and challengers and disruptive startups, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time.

If you're obsessed with all things tech, love a good challenge, and want to be part of a growing, curious and collaborative team, Burson’s US Technology practice is the place for you!

As a Senior Account Executive on our growing US Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups.

We’re looking for a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you’re a team player who thrives in a fast-paced environment and is eager to take ownership of client work, this is the opportunity for you!

What you will do:

• Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements.
• Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads.
• Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients.
• Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders.
• Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
• Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.
• Supervise junior team members’ work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.

Experience that contributes to your success:

• 4+ years of experience working in public relations, with a strong focus on the technology industry.
• Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients.
• Experience with device and hardware introductions and product review programs,
• Past experience with CES-related program management, brand and product activations, media relations.
• A genuine passion for technology and ability to “geek out.”
• Proven media relations skills and established relationships with relevant journalists.
• Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.
• Exceptional organizational skills and a meticulous attention to detail, ensuring flawless execution of client projects.
• A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
• A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong strategic thinking and problem-solving abilities.
• Experience mentoring and guiding junior team members.

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

The base salary for this position at the time of this posting may range from $45,000 to $90,000.  Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.  We offer a competitive benefits package, click here for more details - https://mybenefits.wpp.com/.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com

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