Performance Marketing Manager

About Impact Theory 

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion+ views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

About the Role

As the Performance Marketing Manager, reporting to the Head of Growth at Impact Theory University, you'll be at the forefront of driving our mission to transform lives through self-improvement courses, coaching, and community engagement. Each day, you'll leverage your expertise to push campaigns towards profitability by meticulously optimizing every aspect of the marketing funnel—from captivating ads to compelling funnels and irresistible offers. Your role is pivotal in utilizing a data-driven approach to test, refine, and scale our marketing efforts, ensuring that every campaign not only resonates with our audience but also maximizes ROI. In this dynamic environment, your ability to analyze performance, adapt strategies, and innovate continuously will fuel our growth and enhance our impact on individuals worldwide, empowering them to achieve their full potential.

Your Responsibilities

• Own Conversion Rate Optimization(CRO) efforts (A/B or Split Testing)
• Run high-impact tests that move the needle or provide learnings 
• Develop Customer/Prospect avatars for target audiences 
• Develop/Improve offers through methodical testing 
• Execute and manage the paid media marketing.
• Monitor performance and provide recommendations.
• Define/test audiences, offers, and messaging 
• Develop creative paid media campaigns aligned with strategy.
• Develop and execute a data-driven creative testing pipeline 
• Track the performance of marketing campaigns, offers, ads, etc 
• Own Data/Reporting 
• Paid media conversion/event tracking 
• Hubspot CRM/CMS data 
• Analytics/Reporting Dashboards 
• Additional duties and responsibilities as assigned.

Requirements

• 6+ years of experience in paid media marketing and advertising.
• Strong analytical skills to monitor performance and provide actionable insights.
• Experience with A/B or Split Testing and Conversion Rate Optimization.
• Proficiency in HubSpot CRM/CMS and familiarity with analytics and reporting dashboards.
• Ability to develop and execute data-driven testing pipelines for creative and campaign optimization.
• Experience in audience segmentation and development of customer/prospect avatars.
• Creative aptitude for developing compelling offers and messaging.
• Solid understanding of paid media conversion and event tracking mechanisms.
• Ability to run impactful tests that lead to significant learnings or improvements in campaign performance.
• Excellent communication skills, with the ability to translate data into actionable strategies.
• Ability to work at the HQ office, 5 days a week, in West Hollywood, CA

Compensation range for this role is $120k to $140k depending on experience.

Benefits

• Medical/Dental/Vision Insurance Plans

• Life Insurance
• 401k
• Flexible, “Unlimited” PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

FRAUD/SCAM NOTICE
Please note that Impact Theory interview requests and job offers only originate from an @impacttheory.com email address. We have a robust interview process that includes phone, video Google Meets calls, and in-person interviews at our Los Angeles, California-based office prior to any person receiving an offer of employment. Impact Theory will also never ask for bank account information (including routing or account numbers), social security numbers, passwords or any other sensitive information to be delivered over email or phone. Always reference our career site, Impact Theory Careers, to see if the position that you are applying to is legitimate. If you receive a scam issue or a security issue involving Impact Theory, please notify us at hr@impacttheory.com.

EQUAL EMPLOYMENT OPPORTUNITY & FAIR CHANCE HIRING
Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.