Lifecycle Email Lead

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations and CafePress. Visit www.planetart.com to learn more about our brands.

PlanetArt is looking for a talented Lifecycle Email Lead to support the company’s growing business. The successful candidate will be responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.

PLEASE NOTE: Candidates must be local to or willing to relocate to the San Diego, CA or Calabasas, CA office as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do
Key Responsibilities

• Develop, set-up and monitor triggered emails campaigns across all brands.
• Be the in-house expert in lifecycle marketing strategies and shape how we improve and expand our lifecycle marketing efforts.
• Develop and implement marketing campaigns, including segmentation, targeting, and personalization, to achieve business objectives and KPIs around activation, retention, and lifetime value.
• Proactively monitor and report on lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention.
• Conduct quality assurance checks on deliverables to ensure accuracy and consistency
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns

Requirements

What You Should Have

• 3+ years of experience in CRM marketing;
• HTML and CSS experience is a must
• Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value through email and other channels like SMS and push notifications;
• Experience collaborating cross-functionally, especially with product, creative, and data & analytics teams;
• Skilled in campaign analysis and A/B testing design and excited to dig into the numbers to identify insights;
• A persistent finger-on-the-pulse of the latest trends and best practices in lifecycle marketing strategy, technology, and channels;
• SQL experience is a plus;
• Bachelor's degree in marketing, business, or related field.

What You Can Expect
Working Conditions

• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).
• Work is performed in an office environment with low to moderate noise levels.
• Position requires regular, continuous use of computer.
• Position requires regular interaction with team members through the following methods: in-person, phone, WebEx, Slack, or email.

Benefits

The compensation range for this position is $80,000 - $110,000 annual salary.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts