Freelance Content Creator

CALPAK is looking for a part-time content creator to create 4 videos a week (hours are dependent on experience). This role is for someone who has a strong knowledge of Instagram (Reels) and TikTok, able to capture and edit videos, and understand how to think strategically against the brands goals. 

Requirements

• Content Ideation and Pitching: Develop and pitch original content ideas that align with our brand voice and goals. Stay informed about current video trends and incorporate them into content proposals.
• Content Production: Plan, shoot, and produce engaging content for social media, focusing on short-form video. This includes managing the entire production process, from concept to final edit.
• Brand Representation: Collaborate closely with our team to align content with CALPAK’s brand identity and values.
• Strategic Interpretation: Interpret CALPAK's social media strategy and use discretion to develop concepts that speak to CALPAK’s brand tone of voice and business goals.

Qualifications:

• Experience: 2+ years as a content creator for a brand, with a portfolio or social profiles demonstrating past work.
• Trend Awareness: Understanding and enthusiasm for current social media and cultural trends, along with an ability to integrate these into content concepts.
• Best Practices Knowledge: Familiarity with social media best practices, especially for short-form video content.
• Preferred Qualifications: Familiarity with CALPAK’s products (especially if a fan or customer) and residence in Los Angeles, though these are not required.

Deliverables: 

• 4 videos a week (12 per month)
• 1 hr weekly TB meeting
• 1-2 hrs Basecamp administrative work
• Edits to be shared with CALPAK within 24-48 hours