Director, Product Commercialization

We are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.

Summary

We're looking for a passionate and strategic leader to spearhead the commercialization of our innovative media & advertising technology SaaS products, driving them from ideation to market dominance. This pivotal role demands a visionary thinker with a proven track record of translating product ideas into revenue-generating solutions. You'll possess a deep understanding of market dynamics, customer needs, and the competitive landscape to craft winning commercialization strategies that maximize market share and fuel explosive growth.

Commercialization Strategy & Execution:

• Develop and execute comprehensive product commercialization strategies that seamlessly align with the company's overall goals and objectives.
• Lead and orchestrate cross-functional teams, including product management, marketing, sales, finance and operations, ensuring a smooth and efficient commercialization process from ideation to launch.
• Collaborate with product marketing and product management to define product positioning, pricing strategies, and impactful go-to-market plans.

Market Intelligence & Opportunity Creation:

• Conduct continuous market research and analysis to identify emerging trends, customer pain points, and disruptive technologies, uncovering new avenues for product innovation and commercialization.
• Leverage your expertise to assess potential market opportunities, evaluating market size, competitive landscape, and growth potential to prioritize development efforts.
• Partner with sales, product marketing and product management to validate opportunities through customer engagement, understand resource requirements, and develop compelling business cases.

Product Validation & Growth:

• Oversee the initial deployment of products to Alpha and Beta customers, meticulously validating product-market fit and gathering crucial feedback.
• Work closely with customers to understand their willingness to pay and ensure the delivered value proposition resonates with their needs.
• Create a comprehensive product marketing playbook, equipping marketing teams with the knowledge to develop compelling messaging, pricing strategies, and impactful go-to-market initiatives for general availability.

Metrics & Optimization:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product commercialization efforts.
• Leverage data-driven insights to continuously optimize strategies and tactics, ensuring maximum return on investment.

Growth & Partnerships:

• Identify and cultivate strategic partnerships that complement our product offerings and accelerate market penetration. Collaborate with product management and business development teams to build and maintain mutually beneficial partner engagement models.
• Analyze potential acquisition and investment opportunities, working with corporate development and product management to drive inorganic growth initiatives.

Stakeholder Management:

• Build and maintain strong relationships with key internal and external stakeholders, including customers, partners, and internal teams, fostering alignment and driving successful execution of product commercialization initiatives

Requirements

You will excel at this role, if you have:

• A strategic mindset with a proven track record of successfully bringing products to market and creating scalable, repeatable commercialization frameworks.
• The ability to develop long-term strategic plans while also being actively involved in the execution and implementation.
• A deep understanding of market dynamics, customer needs, and the competitive landscape.
• Exceptional leadership skills and the ability to inspire and guide cross-functional teams.
• A passion about SaaS and excited about shaping the future of our product portfolio.

Benefits

We offer a competitive compensation package that includes an annual base salary and performance pay, as well as a comprehensive total rewards package.

• Health/Medical, Dental, and Vision coverage
• 401(k) Retirement with matching program up to 4%.
• Paid Time Off - 4 weeks of vacation in addition to 12 Holidays and Personal Leave time.
• Paid Parental Leave for both primary and secondary caregivers.
• Paid "Pawternity" Leave for primary caregivers when a new pet has joined the family or fallen ill.
• Flexible Spending Accounts (FSA)
• Life, AD&D, and Disability Insurance
• Employee Assistance Program (EAP)
• Sabbatical option after five years of service - up to 3 months

Amagi is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Amagi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.