Director, Influencer and Celebrity Relations

BPCM is a Global Strategic Consulting & Communications Agency located in a studio lot in West Hollywood. We have been partnering with and building brands for over 20+ years and are a Female lead and all-inclusive driven company. We care about sustainability, equality, brand recognition and telling stories that live on, and we look for people that want to join a team that is supportive of one another, celebrates innovation and encourages growth. If this resonates with you, we would love to hear from you. 

BPCM is seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Sustainability (mainly in luxury) with differing scopes, budgets and needs.  The ideal candidate will actively participate in and lead their team across a range of services including strategy development, casting and deal-making, product seeding, influencer relations (earned and paid), special events, community building and partnerships.  This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments. 

About the role 

·       Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category 

·       Direct and manage account teams and several direct reports from development, giving regular feedback and support to handling yearly staff appraisals   

·       Act as the senior day-to-day contact for client teams overseeing all client requests

·       Develop and execute earned and paid creative campaigns/KPIs to ensure client objectives are achieved and expectations are exceeded 

·       Oversee the implementation of digital campaigns, brand partnerships, and influencer & celebrity engagement initiatives 

·       Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success 

·       Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives and staffing structures 

·       Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category 

·       Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects 

·       Monitor and keep abreast of industry news and trends and report updates to team 

·       Lead monthly/bi-weekly/weekly calls with client and in-person meetings alongside senior team leadership 

Influencer & Celebrity Relations

·       Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations 

·       Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities 

·       Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients  

·       Ensure that target recommendations are diverse and brand-specific

·       Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns 

·       Draft and update contracts utilizing brand and agency templates 

·       Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion 

·       Maintain and continuously grow network of influential “turnkey” KOL, manager, celebrity, agent and publicist relationships  

·       Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics 

·       Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network 

·       Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents 

Media Relations & Special Events 

·       Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching  

·       Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading  development of invite lists, overseeing RSVP management, wrangling media on-site, drafting and distributing post-event releases, etc.  

New Business Development  

·       Develop and contribute to the new business process including research, proposal and pitch preparation  

·       Possess a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships 

Requirements

About you 

·       Minimum of 5-8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories  

·       Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions 

·       Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships 

·       Team leader with ability to mentor and develop junior team members 

·       Independent thinker with hands-on can-do attitude with constant attention and self-education on influencer marketing trends and industry changes 

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $115,000 - $130,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM: 

We believe that the most important aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. If you ask our team, people who used to work for us and people who left and came back, everyone will tell you that BPCM is extremely strong in building community and caring for the individual. Although we work in a fast-paced, high-achieving environment, the team always look out for each other and have each other’s back. We are an agency that’s committed to excellence for our clients and each other. We offer a competitive salary, benefits, hybrid work schedule, monthly tech stipend, summer hours and a generous Paid Time Off policy.  

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.